Atlanta, GA, 30309, USA
15 hours ago
Product Marketing Manager
Join Xylem in the global mission to #LetsSolveWater! As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions. **The Role** : The Product Marketing Manager will be responsible for developing and curating compelling content for Sensus products in the Smart Water Division. The role will combine deep product knowledge, require an understanding of competitive offerings and Sensus’ differentiation, knowledge of current marketing industry and best practices, ensure materials comply with Xylem brand guidelines, require strong technical writing and proofreading skills, and necessitate excellent attention to detail. In addition, an understanding of web content creation and customer experience is a plus. The Product Marketing Manager will work with Product Management and colleagues on the Marketing team to produce and communicate our product collateral to our partners and customers. **Core Responsibilities** : Product Research + Perform an audit of the water websites to eliminate old content and provided update product content + Work with colleagues or an agency, as appropriate, to enrich the website user experience and to make sure the site is a viable lead generation tool + In coordination with Product Management, conduct detailed research of our competitors’ products to understand their positioning and to best demonstrate our differentiation + Be an in-house expert for our products and competitive products Product Positioning + Gather and analyze customer feedback to inform product marketing strategies + With Product Management, craft product positioning, messaging, and value propositions to serve as the basis for product collateral + Provide sales enablement materials (battlecards, etc.) to clearly and convincingly demonstrate our products’ value + Provide expertise and feedback to the Product Management team and other colleagues on new product development projects + Develop and implement product positioning and messaging that differentiates our smart water metering solutions in the market Product Collateral + With colleagues or agencies, develop and curate high quality product data sheets, presentations, website content, videos, and product specifications in a manner that is compelling and easily accessible to our partners and customers + With our Marketing colleagues, help to execute go-to-market strategies, including product launches, promotional campaigns, and sales enablement materials + With Product Management and our Marketing colleagues, help create and maintain product information notices (PINs) that convey important product information to our partners and customers Performance Tracking + Effectively manage a set budget to maximize our investments for the greatest return + Monitor and report on the effectiveness of efforts and adjust strategies as needed **Qualifications:** + Bachelor's degree in marketing, business, or a related field. MBA is a plus. + 10+ years of experience in product marketing, preferably in the technology or utilities sector + Strong analytical skills, excellent written and verbal communication, and proficiency in marketing tools and websites + Understanding of smart water metering technology and the utilities market is highly desirable. + Creative thinker, strong attention to detail, team player, and results-oriented Salary range: $93,900.00 - $169,000.00 Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of diversity, equity and inclusion in driving innovation and allowing us to compete more effectively around the world. At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We embrace diversity and prioritize our employees' well-being through our DE&I initiatives and Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.   Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation
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