Join a top employer and elevate your career! Aplin is partnering with a global leader in safety development to hire a Product Marketing Manager. In this role, you will own the go-to-market strategy and marketing execution for innovative solutions, working cross-functionally to drive product success and revenue growth.

As a product evangelist, you’ll bridge strategy with execution—aligning Product Management, Sales, Client Success, and Marketing. You will deeply understand the market, competitive landscape, and buyer behavior, using these insights to develop positioning and messaging that resonate with target audiences and empower sales teams.

Key Responsibilities:Develop and execute go-to-market strategies for new product launches, updates, and customer acquisition/retention initiatives.Craft compelling product messaging that highlights unique value propositions and addresses customer pain points.Lead the creation of high-impact marketing collateral such as white papers, case studies, product videos, webinars, and sales enablement tools.Collaborate with cross-functional teams to align business goals across Product, Marketing, Sales, and Customer Success.Conduct market research to identify customer needs, industry trends, and competitive opportunities.Qualifications & Skills:6+ years of product marketing experience, preferably in B2B technology.Proven ability to develop impactful messaging and positioning that drives sales and engagement.Strong storytelling and communication skills, with the ability to inspire both internal and external stakeholders.Experience collaborating across geographies and teams, including executives, product management, operations, sales, and marketing.Exceptional presentation, written, and verbal communication skills with a keen eye for detail.

David Aplin & Associates Inc., operating as Aplin, and its associated brands, CompuStaff and Impact Recruitment, is an award-winning employment agency connecting diverse, top-tier talent with exceptional organizations across North America. We welcome applicants from all backgrounds and charge no fees to apply or engage with our recruiters. Our clients partner with us to help expand and diversify their teams. Please note that all applicants must be legally entitled to work in Canada, including holding any necessary work permits.