HUMAN was founded in 2012 in a Brooklyn sci-fi bookstore by Tamer Hassan, Michael Tiffany, Dan Kaminsky, and Ash Kalb. Our humble beginnings led to the creation of the Human Defense Platform, the backbone of all our products that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today we verify the humanity of more than 20 trillion interactions per week for some of the largest companies and internet platforms. 
Our hacker roots still permeate everything we do. You will be a part of the HUMAN front line in our commitment to protecting companies (and in turn, their customers) from both revenue and reputation risk caused by digital attacks. However, HUMAN is not the center of this story. Humans like yourself are. We firmly believe in putting people first. This approach spans our extensive total rewards package, inclusive of competitive compensation, benefits, stipends - as well as our  day-to-day culture - to ensure every human is empowered to do the best work of their life. We want to hear about the marathon you’re training for. We want to see pictures of your pets. We want to know your favorite robot (we have many).
 Even if you’re not a conventional “hacker” we can assure you that you are a hacker in your own right. We want to work with people like you who break down problems to build up better solutions. That’s what makes us HUMAN. You’ll be joining us at an exciting moment in the HUMAN story: we joined forces with PerimeterX in a , as well as recently acquired to enhance the Human Defense Platform. Together under the HUMAN brand, we will disrupt the economics of cybercrime. We hope you can join us in that mission.
We are seeking an experienced Product Marketing Manager, ideally located in the San Francisco Bay Area or New York City markets, to spearhead the go-to-market strategy for our Click Fraud solutions.
We're seeking an experienced Product Marketing Manager to spearhead the go-to-market strategy for our click fraud detection and prevention solutions. As digital advertising fraud continues to cost businesses billions annually, this role presents a unique opportunity to shape the future of digital advertising security and trust.
The ideal candidate will serve as the vital bridge between product development, marketing, sales, and our target market, translating complex technical capabilities into compelling value propositions that resonate with both technical decision-makers and business stakeholders. This role combines strategic thinking with hands-on execution, requiring someone who can both develop high-level market positioning and create detailed campaign assets.
As a key member of our product marketing team, you'll have the opportunity to:
- Define and own the narrative in an emerging market segment- Build awareness about the critical impact of click fraud on digital advertising ROI- Develop and execute strategies to establish our solution as the industry standard- Work closely with product teams to ensure market needs drive product development- Build and nurture relationships with industry analysts, thought leaders, and key customers- Lead the creation of a new category in digital advertising security
This position offers significant growth potential and visibility, as you'll be instrumental in establishing our product's market presence and driving adoption among brands, digital agencies, and advertising platforms.Essential Duties & ResponsibilitiesDevelop and execute comprehensive marketing strategies to promote our click fraud detection and prevention productsDrive product positioning, messaging, and competitive differentiation in the marketLead market research to identify trends, customer needs, and competitive dynamics within the digital advertising industryPartner with product management, sales, and marketing teams to align product development with market demands and opportunitiesAnalyze marketing campaign performance and optimize strategies using data-driven insightsAct as a subject matter expert on click fraud, providing insights and thought leadership through various channelsProvide sales enablement materials and trainingCreate high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateralDevelop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefsLead product launches and feature release strategies and communicationDesign and deliver training programs for sales and customer success teamsProvide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teamsCollaboration on integrated marketing campaignsProvide regular feedback on the product roadmap and feature prioritizationSupport for beta programs and early adopter initiativesSupport for high-value customer opportunitiesTransferrable Experience5+ Years of product marketing experience in media/advertising technologyProven track record of successful product launches and go-to-market strategiesOutstanding written and verbal communication skillsStrong analytical capabilities and data-driven decision-makingExcellent project management and organizational skillsDemonstrated ability to influence stakeholders and collaborate across functionsSelf-driven with the ability to work independently while contributing to team goalsProficiency with marketing automation tools and CRM systemsExperience with analytics platforms and visualization toolsDemonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environmentPublic Speaking and presentation skillsPreferred AdTech / Media Industry ExperienceExperience with new-to-market productsDirect experience working with brands and agenciesDeep understanding of click fraud and the digital advertising ecosystemUnderstanding of the unique role of each participant in the ad ecosystem, from Publishers to Platforms to Agencies and Advertisers, to help consider how those roles impact click fraud solutionsBackground in programmatic advertising and RTB environmentsThe base pay range for this position is $130,000- $180,000 which can include additional on-target bonus and/or incentives. The base pay offered may vary depending on location, job related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
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HUMAN prides itself on being an equal opportunity workplace. We firmly believe in putting people first regardless of who you are, where you come from, how you identify, or who your favorite robot is (we have many). We are on a mission to protect the integrity of the internet for everyone, so we welcome all individuals to come to share their unique experiences and perspectives as we fight against cybercrime together!
With Humans located in all parts of the world, we’ve fully embraced our diversity of thought and are always looking for innovative ways to connect with one another - even in virtual reality! Although New York City is our HQ, we have teams in Tel Aviv, Israel; London, UK; Victoria, Canada; San Mateo, CA; Miami, FL; and Virginia.
We trust our Humans in choosing where they work and how they work. The total rewards package we provide reflects our commitment to our Humans’ personal career development, which includes annual stipends for wellbeing and learning & development, and a one time home office setup stipend. We also offer weekly lunches, dedicated time off, no-meeting Fridays (for our U.S. and Intl. based HUMANs), HUMAN days, and so much more.
We’re constantly trying to anticipate the needs of our Humans to ensure each one of us is equally prepared to do some of the best work of our life. Taking care of one another is part of the HUMAN experience and how we build true HUMAN connections.
If you are an individual with a disability or special need that requires accommodation, please contact us directly.