Kforce has a client located in Wexford, PA that is seeking a highly motivated and experienced Product Marketing Manager with a proven track record in SaaS. The ideal candidate will have at least 3 years of experience driving product positioning, go-to-market strategies, and customer insights. The Product Marketing Manager will work closely with cross-functional teams to define and execute marketing strategies that effectively communicate our product's value and drive customer engagement. This hybrid role includes two in-office days weekly in Wexford, PA. Responsibilities: * Partner with the Senior Product Manager to conduct in-depth market research to understand customer needs, competitive landscape, and industry trends * Develop buyer personas and customer journey maps to guide marketing initiatives * Develop clear and compelling product positioning and messaging that resonates with target personas * Partner with the Director of Marketing to plan the launches of net-new products and releases of existing products * Support go-to-market launches with high-quality campaigns and content * Partner with the Content Marketing Manager to create content (website content, sales collateral, webinars, blogs, email campaigns, whitepapers, case studies, etc.) that generates pipeline, accelerates sales, and strengthens partner relationships * Craft campaigns that drive lead generation, customer acquisition, and cross/up-sell opportunities * Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign scheduling * Distribute and train the internal team on positioning/sales enablement as needed * Track and report on the effectiveness of marketing campaigns and initiatives * Use data to refine strategies and drive continuous improvement