Reporting to the BCG X Product Marketing Director, the Product Marketing Senior Manager will support the product marketing agenda to drive awareness of BCG Xs products which serve as our go-to-market. He/She would develop and execute leading-edge marketing plans for a suite of products to drive commercial traction across internal and external channels ensuring products are embedded in all marketing initiatives. Marketing activities include branding, internal and external campaign management, collateral development, management of external creative agencies, blogs and publications, marketing measurement, conferences, and events (BCG-branded or BCG-sponsored), and oversight of internal communication activities. This individual will work closely with our flagship products, provide guidance for medium/small products, and participate in other key projects to further BCG Xs marketing agenda.
Product branding:
Support the rollout of BCG X product branding guidelines across all products ranging from naming, visual identity, and product UX/UI
Work with the Global Marketing team to ensure that BCG X branding guidelines are followed by all product marketing materials
Marketing plans and GTM strategy:
Develop and execute tailored, product-specific marketing plans and strategies for 4-5 products and tools within BCG X's business context
Craft client-centric product narratives to ensure continuity of messaging and presentation of product value and benefits
Provide guidance to the product teams on their go-to-marketing strategy and identify channels and content for demand generation campaigns
Support flagships with annual marketing review and refinement of strategy
Support product teams as they target multiple internal and external audiences

Product Marketing execution:
Drive brand awareness and promotion of their products across multiple external and internal channels (digital, social, meetings, events, booths, sites, and training)
Develop and execute key marketing tools such as product videos, thought leadership, collateral, digital presence, proposal pitches, and virtual trainings
Partner with product team to translate technical information into commercially relevant assets
Work with internal resources and with BCG-contracted creative design agencies to create creative assets (e.g., videos, collateral, microsites, infographics)
Work across practice area, global and regional marketing to embed products in key BCG activations (e.g., events, meetings, microsites, newsletters)
Supports collection, analysis and actioning of voice of the customer feedback

Marketing measurement:
Create and share a framework through which BCG X marketing team can evaluate the effectiveness of their marketing activities
Share best practices across the team including specific slides or collateral examples

Transversal initiatives:
Lead transversal initiatives for the BCG X marketing team, such as client reference program


Compensation: $55/hr - $70/hr -- Exact compensation may vary based on several factors, including skills, experience, and education.

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