PURPOSE OF POSITION

The Product Marketing Specialist will lead the development of positioning, messaging and competitive differentiation for New Product Introductions and Core products, as well as develop commercialization and promotion plans. This person will own the creation of customer-facing and sales-enabling content and work effectively with cross-functional teams – including Product Management, Sales, Engineering & Marketing – to achieve measurable results to help drive growth. 

ESSENTIAL FUNCTIONS

Own and develop product positioning, messaging, and competitive differentiation for new and core product lines  Develop the marketing promotion/commercialization plans and activities including product collateral and campaigns that generate market momentum by attracting and retaining customers Develop compelling collateral that is consistent to our product messaging that clearly describe product features, advantages and benefits across various marketing channels Provide product support to the sales organizations, which includes presentations and training Serve as subject matter expert for all product-related content and questions  Responsible for achieving sales and growth targets by taking a lead role in marketing & promoting the product line  Serve as the champion of new product innovations by working with Marketing counterparts to identify and develop thought leadership messaging and materials for tradeshows, key industry publications, associations and influencers Partner with Product Management to continuously evaluate the competitive landscape and conduct market research in order to communicate the value of Gem’s products/solutions to current and potential customers Work alongside Product Management to develop, implement and sustain a voice of the customer (VOC) network that captures customer feedback, pain points and possible solutions for all product offerings Understand the buying process for each product/solution and partner with Product Management to continuously develop buyer personas for the various market segments Project management work may be required.  Maintain a high level of productivity and morale. Travel up to 25% required.

 

QUALIFICATIONS AND JOB REQUIREMENTS

 

EDUCATION REQUIRED

Technical background preferred.  Bachelor's degree in marketing, engineering or related field.

 

EXPERIENCE REQUIRED

Ability to translate technical product details and capabilities into benefits for buyers and users. Electro-mechanical and/ or sensor knowledge preferred. Strong project management experience. Excellent written and verbal communication skills Meticulous attention to detail and strong organizational skills Ability to create, maintain and communicate project plans, progress and success through KPIs and metrics  Ability to manage and understand a variety of products and markets, including understanding target audience needs and buyer priorities Perceptive self-starter capable of adapting quickly in a fast-changing environment  Ability to anticipate issues/concerns, troubleshoot problems and proactively institute creative solutions quickly and thoroughly 

 

OTHER FUNCTIONS

May be assigned various projects and responsibilities at the discretion of the Director of Marketing. 

 

PHYSICAL DEMANDS / ENVIRONMENT

The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is frequently (never/occasionally/frequently) required to reach with hands and arms. The employee is frequently (never/occasionally/frequently) required to stand/or sit, squat, turn/twist, reach, use hands to: finger, handle, feel or operate objects, tools or controls, and computer keyboards. 

The employee must occasionally (never/occasionally/frequently) lift, carry, push or pull up to 20 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 

While performing the duties of this job, the employee may be subjected to moving mechanical parts, electrical currents, vibrations, fumes, odors, dusts, gases, chemicals, oils, extreme temperatures and work space restrictions. 

The noise level in the work environment is rarely (never/occasionally/frequently) loud.

Employees will be required to wear the proper Personal Protective Equipment (PPE), which may include: eye, hearing and respiratory protection, protective smock, steel toe shoes, gloves, hard hats, or face shields. Contact lenses may not be allowed in some areas.

The associate must also be willing and able to travel by all forms of transportation. 

The purpose of this description is to assist in ADA compliance and is not intended for other purposes.

The duties listed in job descriptions are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

 

Gem Sensors, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.