Product Marketing Specialist **General Information** Req # WD00078009 Career area: Marketing Country/Region: Canada State: Ontario City: Markham Date: Wednesday, February 5, 2025 Working time: Full-time **Additional Locations** : * Canada - Ontario **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** **Primary Responsibilities** Contribute to development of marketing strategies for the AI services category Partner with offering leads to position new and existing AI solutions, services, and capabilities Develop and evolve compelling narratives and value propositions Global introduction and rollout of offerings (launch and eventual withdrawal) Partner with product development / management on roadmap execution Understand AI services market trends, customer requirements, usage, and buying behavior, as well as the competitive landscape Create and maintain sales content, web, assets, materials, and other deliverables Drive and amplify thought leadership to credentialize AI services Develop revenue-driving programs, campaigns, and marketing activities Manage agencies and internal resources to deliver on time and on budget **Key Deliverables** Comprehensive offering marketing and enablement plans Compelling value props, bold statements, and messaging differentiation Launch and offering introduction, plus ongoing marketing management **Key Success Metrics** Successful offering introduction and rollout (time to revenue, launch success, stakeholder feedback) Regular marketing performance metrics and KPIs (product adoption, lead generation, market impact) Balanced marketing budget **Interfaces with Cross-Functional Teams** Primary Stakeholders: AI Services Marketing Lead & Offering Leads SSG Marketing leads (AR, events, PR/comms, brand, web, social media) Geos marketing and sales teams (NA, LA, EMEA, and AP) Marketing and sales enablement teams across BGs Customers and partners **Position Requirements** 5+ years of B2B product marketing experience in the technology sector, **including at least two years in services or managing the marketing and positioning of AI solutions** Experience launching and managing offerings through the lifecycle Track record of engaging global audiences and matrix teams Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations Outstanding writing, content development and editing skills with the ability to communicate simply and authentically Professional presentation and stakeholder management capabilities Degree level qualification in marketing, journalism or equivalent **Additional Locations** : * Canada - Ontario * Canada * Canada - Ontario