Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is experiencing exponential growth, and we are expanding our global public relations team to help us scale. We are looking for a Product PR Specialist with a passion for communications and technology to develop and manage PR programs that showcase the unique innovations and teams driving the AI Data Cloud forward.

This role demands a skilled collaborator with a good understanding of B2B technology and an ability to distill complex technology concepts into simple language. The Product PR Specialist will report directly to Snowflake’s Senior Product PR Lead, and will be responsible for overseeing Snowflake’s data engineering product category, alongside our continued open source efforts. This includes innovative storytelling around data ingestion, transformation, interoperable storage, and the overarching developer experience. This individual will help spearhead major product launch moments, drive PR strategies, elevate our data engineering executives’ thought leadership pillars, work cross-functionally with various marketing and product teams to identify proactive storytelling opportunities, and more. Our ideal candidate will bring fresh ideas, ask smart questions, and has an entrepreneurial spirit in how they communicate our product, technology, and customer stories to audiences. A demonstrated track record of executing successful public relations campaigns in the enterprise software space is a must. In addition, a strong understanding of the open source and data landscape is key.

We are looking for someone who shares our values, challenges ordinary thinking, and pushes the pace of innovation while building a future for themselves and Snowflake.

AS THE PRODUCT PR SPECIALIST, YOU WILL :

Serve as a key member of the global corporate communications team and subject
matter expert for data engineering initiatives, offering collaboration, ideas, and execution
around Snowflake’s product and tech storytelling.

Support Snowflake’s data engineering and open source initiatives, alongside key
executives from a strategic communications lens.

Build, maintain, and value positive relationships with business and tech media,
influencers, and analysts.

Work closely with analyst relations, content marketing, customer marketing, demand
generation, product marketing, product and engineering, social media, and other cross-
functional teams to develop and execute public relations plans to support Snowflake’s
products and technologies.

Represent the communications and PR team in cross-functional meetings to ensure
alignment around business objectives and to advance broader company initiatives.

Brainstorm unique stories and programs that spotlight Snowflake’s innovation through
product launches, customer success, and day-to-day PR activities.

Write press releases, blogs, pitches, and other collateral as assigned.

Drive PR reporting to showcase key results to Snowflake’s executive team, taking a
data-driven approach to improving initiatives and pivoting strategies.

Assist in managing Snowflake’s PR agency teams.

OUR IDEAL PRODUCT PR SPECIALIST WILL HAVE :

A minimum of 3 years experience in communications, with a strong preference for
candidates that have experience working in product PR for enterprise
software/technology, either in-house or with an agency.

Ability to understand and translate technology into public relations strategies,
messaging, and compelling stories.

A strong understanding of the B2B enterprise tech landscape, especially as it relates to
data, AI, and open source projects.

Excellent written communicator with an understanding of how to create content that
reaches multiple audiences across paid, earned, and owned channels.

Strong strategic thinking, problem solving, technical, and analytical skills.

Demonstrated ability to develop and manage relationships with media and influencers.

Solid organizational skills: proven capability to manage everything from strategy to
details of day-to-day program execution.

Comfortable working in a rapidly growing and fast-paced corporate environment.

Experience collaborating with and advising VP and above level executives.

A team player with a history of execution and a demonstrated ability to work cross-
functionally.

BA/BS degree or equivalent experience.

This role requires in-office work at our preferred San Mateo, CA office.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

The following represents the expected range of compensation for this role: The estimated base salary range for this role is $94,000 - $124,900.Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?