Overview REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co-op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet. Responsibilities and Qualifications This job contributes to REI’s success by supporting Marketing Strategy & Campaign Management for off-price events and offers. Scope of impact can include major off-price events, member offers, clearances, outlet, off-price contingency and additional off-price events or offers as needed. This role is accountable for leading annual strategy and campaign management of off-price events and offers with a focus on Outlet. Leading the execution across all key marketing touchpoints end to end, which can include Marketing channels, Digital Retail, Retail and employees. Supports the development of off-price brand-right communication strategies to drive traffic, demand and engage new and returning customers with compelling off-price experiences. Represents marketing and business strategies to align cross divisional partners to ensure a cohesive and positive customer experience. Develops Marketing Strategy, Marketing Brief and Go To Market support for major off-price events and Outlet. Works jointly with Marketing Planning, Customer Insights and Marketing Manager, Product Marketing to develop measurable Campaign KPI’s and supports recapping as needed Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and priorities. Supervises campaign development with Marketing and cross-divisional partners, including Marketing Program Managers, Channel Managers, Visual Merchandising, Digital Retail and Creative partners. Drives meetings and documentation through the campaign development cycle to keep stakeholders and leadership informed of progress, changes and updates to the content and assets in development. Manages the process to amend or update customer experience when key deliverables or direction changes. Assures that REI branding, product and experiential elements are represented in the campaign elements developed and executed, per direction in the campaign strategy. Builds contingency plans and helps overall contingency program to address emerging cultural, business, and customer risks. Off-price authority for the co-op, representing program’s vision, strategies, and projects Helps manager with evolution of off-price work to align with broader co-op business and marketing strategies. Coaches other members of the team on deliverables as needed. Qualifications 5+ years with marketing experience; campaign or channel program management preferred Outlet marketing campaign strategy BA in Business, Marketing, Communications preferred Demonstrated experience and aptitude in leading and developing integrated marketing plans, with a preferred focus on digital media for retail. Proven track record developing integrated marketing plans that meet or exceed business goals. Experience and success in managing partners and relationships in developing marketing programs. Closing At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn. Pay Transparency We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile. Pay Range $83,700.00 - $134,000.00 per year