Job Purpose

The Programmatic Media Specialist position is integral to the eCommerce digital marketing department, requiring a deep passion for digital media and programmatic and advanced in-platform skills. The Programmatic Media Specialist is tasked with designing, executing, measuring, and optimizing marketing strategies for programmatic campaigns. The Programmatic Media Specialist is expected to develop audience-centric targeting strategies, launch and manage campaigns including bids and budgets, select the best inventory sources, and optimize performance frequently to meet or exceed KPIs. The ideal candidate is resourceful with a strategic mindset and analytical skills to provide innovative recommendations based on trends, market research, and campaign performance data to drive returns for our clients and improve our programmatic execution.

Job Responsibilities

Design, build, and manage numerous display, native, and video campaigns within DV360, focusing on quality assurance and adherence to campaign objectivesSteward campaigns proactively, analyze performance data and KPIs, and make frequent optimizationsUnderstand DSP auction dynamics and delivery systems to optimize campaign structure and settings, targeting parameters, and creative formatsOwn and manage client budgets for programmatic campaigns, monitoring delivery and ensuring proper pacingFollow best practices for targeting, bidding, budget management, ad operations, recommendations, and reporting, and find new opportunities to testWrite actionable, data-driven insights to drive campaign success and achieve objectives, clearly communicating strategic recommendations to internal teams and clientsIdentify new and relevant audience segments and targeting opportunitiesIdentify emerging trends from performance analysis to inform future programmatic strategiesCultivate vendor and inventory partner relationshipsMaintain a knowledge base on the latest trends in programmatic advertising and digital media, including developments in attribution and the evolving role of display, native, and video in the customer journey

Requirements

BA or BS from an accredited college or university2+ years of experience managing self-serve programmatic campaigns in a DSP (“hands on keys” buying) Thorough understanding of real time bidding, DSPs, ad exchanges, and SSPsSkilled at reporting and writing actionable insights

Competencies

Track record of successfully managing complex programmatic campaignsExperience with and understanding of tracking and floodlight tags for measurement campaigns and multi-channel attributionFollow Cendyn Programmatic team processes accurately and effectivelySelf-motivated, goal-oriented, able to work in a team environmentDetail-oriented with an analytical approach to achieving objectives and a strong capacity for problem solvingProven self-starter with ability to manage priorities and expectationsUtilize Microsoft Office suite (Teams, PowerPoint, Excel, Word, etc.) proficientlyUnderstand lower- and upper-funnel KPIs, with a deep understanding of ROASComfortable working with large sets of data• Convey digital marketing principles clearly and effectively to internal stakeholdersParticipate actively and effectively in internal communication channels and meetingsManage time effectively, handle account responsibilities independently, and collaborate cross-departmentally to drive projects forwardDemonstrate high motivation and collaborative spirit within the programmatic team and across departments, while prioritizing tasksExperience working remotely and willingness to balance working hours across global time zonesStrong written and verbal communication skillsDV360 experience preferredHospitality marketing experience is a plusGoogle Analytics certification a plusAdvanced knowledge of Google Marketing Platform and Campaign Manager 360 experience a plus