ESSENTIAL JOB FUNCTIONS:

Pre-Market Clinical Analysis

· Conducts a pre-market clinical evaluation using xx’s existing resources, and compiles and reports data to the supplier.

Market Analysis and Planning

· Conducts market analysis, including market size, trends, growth potential, market profitability, industry cost structure, SWOT, competitive advantages, customer’s purchasing decision criteria, key success factors and risk factors.

· Develops launching (go-to-market) plan based on the market analysis:

o xx’s positioning and value propositions

o Target customers

o Sales channel

o Pricing and incentives

o Key Opinion Leaders (KOLs)

o Communication and training tools

o Sales forecasts and budgets

· Lays out a roadmap of product launching and follow-up