Houston, TX, 77007, USA
10 hours ago
Promotions Manager
Essential Duties and Responsibilities: + Develop and execute compelling on-air, digital, and social media promotional campaigns that enhance brand awareness and viewer engagement. + Work with the Creative Services Director to create and implement long-term branding and marketing strategies for CW39 Houston. + Write, produce, and edit promotional spots, including news image campaigns, sales-driven marketing pieces, and community engagement initiatives. + Conceptualize and create motion graphics, animations, and promotional materials that align with the station’s visual identity. + Collaborate with News, Sales, and Creative Services teams to support branding efforts and maximize promotional impact. + Manage promotional inventory using WideOrbit, ensuring strategic placement of promotional content. + Assist in coordinating station photography for talent, staff, and marketing projects. + Maintain design consistency across all promotional content while introducing fresh, innovative creative concepts. + Interact with station leadership to offer creative solutions and project direction. + Stay current with design, marketing, and audience engagement trends to enhance promotional effectiveness. + Assist and help lead team with local in-market activations, focusing on experiential and grassroots approach. + Perform other duties as assigned by the Creative Services Director or General Manager. Requirements & Skills: + Degree in Marketing, Communications, Art & Design, Journalism, or a related field, or equivalent work experience. + Five to seven years of experience in promotional marketing, writing, producing, and editing for broadcast, digital, and social media. + Advanced proficiency in Adobe Photoshop, After Effects, Premiere, and Illustrator. + Strong background in motion graphics, typography, and animation for branding and promotional campaigns. + Experience with photography and photo editing, including lighting techniques. + Ability to manage multiple projects simultaneously while meeting tight deadlines. + Excellent communication, organizational, and project management skills. + Experience with WideOrbit (for promotional inventory management) preferred. + Familiarity with Ross Xpression, Chyron Prime, and Element 3D is a plus. + Willingness to work evenings, weekends, and holidays as needed to meet promotional deadlines. Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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