Description We are seeking a proactive and creative Part-Time Marketing Assistant to join our higher education team. This role requires a dynamic individual who can manage marketing operations, support events, and assist in executing impactful campaigns. If you are passionate about education, marketing, and reaching diverse audiences, this opportunity is ideal for you! Key Responsibilities: + Vendor and Campaign Management: + Manage advertising projects with external vendors, negotiate vendor contracts, and process purchase orders. + Oversee and assist external vendors in the execution of creative campaigns and events. + Marketing Asset Coordination: + Maintain and manage inventory of print and digital assets, ensuring creative alignment across marketing channels. + Market Research & Campaign Planning: + Conduct market research to gather insights into consumer needs, habits, and trends. + Collaborate with team members to brainstorm and develop creative marketing campaigns. + Campaign Execution: + Assist in outbound and inbound marketing activities (content creation, digital optimization, advertising, and event planning). + Plan and implement targeted campaigns via social media, email, mail, print, and other channels (e.g., TV, radio). + Performance Analysis: + Gather and analyze marketing metrics (e.g., campaign results, conversion rates, website traffic) to refine future strategies. + Event Support: + Assist with the planning, development, and coordination of college events and special initiatives. + Budget Monitoring: + Track expenditures and manage the budget for designated marketing efforts. + Digital Billboard Management: + Manage content updates for the digital billboard to ensure information is accurate and timely. + Collaborative Content Creation: + Partner with graphic and web designers to develop eye-catching print, digital, and multimedia content. + Digital Marketing Support: + Contribute to digital strategies, such as search engine marketing (SEM) and email marketing. + Editing and Coordination: + Edit and update information for printed publications and advertising campaigns. + Oversee the ordering, customization, and distribution of promotional items for branding and recruitment. + Resource and Equipment Management: + Coordinate the reservation of marketing equipment and manage the supply and distribution of publications and promotional materials. Requirements Qualifications: + A bachelor’s degree in Marketing, Communications, Business, or a related field (or ongoing enrollment in such programs is highly preferred). + Proven ability to manage multiple projects, meet deadlines, and remain detail-oriented. + Experience in digital marketing, event coordination, or creative content production is a plus. + Proficiency in MS Office (Word, Excel, PowerPoint) and familiarity with marketing tools (e.g., Google Analytics, design software) is advantageous. + Strong written and verbal communication skills. + Passion for higher education and a demonstrated ability to connect with diverse audiences. Time Commitment: 20 hours per week with flexibility depending on project deadlines or events. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .