The Public Relations (PR) Coordinator for the Skechers Lifestyle division assists in the development and execution of PR-related activations and initiatives which expand the impact of fashion and lifestyle footwear & apparel products, Skechers collaborations, as well as brand Ambassadors and the company’s philanthropic efforts. This position would help to further expand the Skechers brand, specifically as it relates to the Lifestyle division and brand collaborations. This role also provides the Public Relations team with both administrative and operational support, ensuring the PR team remains organized while managing multiple projects at a time.

Essential Job Responsibilities

Support and coordinate targeted pitches, specifically designed to secure placements, and create earned coverage opportunities for Skechers’ Lifestyle divisions and collaborationsPitches should target appropriate fashion, lifestyle, entertainment, and sports media when applicable Help build Skechers brand through press, as well as influencer seedings and partnerships when applicableContribute to the development and execution of PR-related activations within Skechers Lifestyle divisions and collaborations by brainstorming ideas, providing input and feedback, etc.Be in-the-know of existing and emerging fashion and lifestyle trends to utilize in pitchesShould develop and maintain a steady cadence of pulling trends from relevant press outlets and social mediaStay in-the-know of relevant news and events surrounding Skechers Lifestyle Ambassadors, as well as those pertaining to Skechers’ collaborations (i.e. Snoop Dogg, Skechers Visual Artists)Other duties as assigned

Press

Support the planning and execution of PR marketing campaigns, ensuring alignment with brand messaging and target audienceMaintain a strategic and creative mindset when developing pitches, providing event support, and assisting in PR-related activations and initiatives – all with the goal of putting and keeping the Skechers Lifestyle divisions, collaborations, and Ambassadors top of mind for pressIdentify and execute brand integration opportunities for relevant fashion and lifestyle events or opportunities (i.e. NY Fashion Week), working within allocated budgetsIdentify and execute placements for key company initiatives as they relate to Skechers’ Lifestyle divisions and collaborationsCurate assets and create outlines for Added Value placementsCompile shot lists for Skechers collaboration and key lifestyle initiatives as needed for the creation of assets to be used for press outreach, Added Values, etc.Work in tandem with the PR Manager on media outreach to secure Skechers evergreen product placement (digital media, fashion & lifestyle magazines, blogs, vlogs, regional/national lifestyle TV shows)Monitor daily media coverage, compile PR reports, and manage press clippingsMonitor and organize media coverage as it pertains to company announcements such as quarterly earnings, Skechers’ annual Super Bowl campaign, etc.Monitor and organize media coverage as it relates to corporate news (i.e. legal); create press recaps to share with management (as needed)Scan/screengrab, file, and log press placements for long lead, short lead and online media (daily)Screengrab, file, and log social media placements (contractual and organic) from Skechers Ambassadors (as needed)Assist in organizing daily hits in media monitoring portal, including Google alerts and manual searchesAssist in preparing and shipping mailings for gifts, social posts, and new product launches to editors, ambassadors, etc. as needed

Events

Coordinate the planning and execution of event logistics for Skechers Lifestyle divisions, including product and collaboration launches, Ambassador events, etc.Including but not limited to sourcing vendors as needed, creation of gift bags, overseeing event day logistics (i.e. work with Skechers VMC’s on set-up and break down) and offer additional on-site support as needed.Participate in and support the annual Skechers Pier to Pier Friendship WalkThe Lifestyle PR Coordinator should have the ability to travel, as it may be required for events

Philanthropic

Identify and execute placements for Skechers’ philanthropic efforts, including BOBS from Skechers brand initiatives and events, AdoptAClassroom.org Register Roundup, etc.Provide on-site support and logistical management of Skechers’ philanthropic events, such as BOBS from Skechers pet adoptionsDevelop press materials and media lists, as well as conduct outreach to local and regional markets for BOBS from Skechers events as neededSupport the team with ideating new and creative ways to position the BOBS from Skechers division, including pitch angles, brand integration opportunities, influencer partnerships, etc.

Organization & Administration

Ensure documents and calendars are up-to-date to assist in PR forecasting and planningCoordinate and oversee continuous maintenance of Lifestyle PR calendars (master, seasonal pitch, BOBS from Skechers, ambassador posts, etc.)Maintain and build editor contact lists for print, online and broadcast media in the categories of fashion, lifestyle, trend-right/sneaker, entertainment, and relevant sportsSupport the planning and execution of PR eventsAs needed, compile and share recaps of internal team calls, organize daily hits in broadcast monitoring portal and deleting irrelevant content, submit and log shoe orders for press pulls, Ambassador contractual posts and gifts, etc. to data entry, ship press samples and Ambassador product as requested and needed, visit newsstands to purchase magazines and newspapers containing press hits

Job Requirements

Ability to work on-site in Manhattan Beach, CAAbility to multi-task and prioritize effectivelyAbility to work and collaborate amongst a teamExemplary organizational and time management skillsExcellent communication skills (both written and oral)Strong attention to detailAbility to work effectively in a dynamic, quick-moving environmentQuick-thinking and proactive in sharing ideas, news, etc. with the PR teamWorking knowledge of popular culture and current fashion/footwear trendsWorking knowledge of Skechers Lifestyle AmbassadorsWorking knowledge of fashion and trend-driven press outlets, both print and onlineWorking knowledge of social media trends, principles, and influencer strategiesHigh-level proficiency in Microsoft Office (Excel, Word, PPT, Teams, etc.)Proficiency with Adobe Photoshop and News ExposureProficiency with PR Campaign Management software, Meltwater is idealDemonstrated interest in Public RelationsGenuine and demonstrated interest in fashion, footwear, and fitness

Education and Experience

Bachelor’s degree in Public Relations, Advertising, Communications and/or Marketing or equivalent work experience3+ years of experience fashion, lifestyle, or footwear PR experience preferredPrevious agency or in-house experience preferredEstablished contacts in fashion, lifestyle, charity, footwear and TV media preferred

The annual salary range for this position is $69,000-$75,000 USD.

About Skechers
Skechers (NYSE: SKX), a global, Fortune 500® brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do – delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.

Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.