Reporting to the Director of Integrated Marketing, the Public Relations & Influencers Manager is responsible for driving the CertainTeed brand Public Relations strategy and building an Influencer program within, with the goal of scaling strategic media and influencer relationships that will 1) generate reach and engagement, 2) boost community, 3) educate about our building solutions portfolio, 4) inspire product trial, and 5) ultimately increase brand awareness and customer trust, driving CertainTeed long-term profit across business units.

We are seeking an experienced, self- driven, high- judgement and creative communicator professional to join the Corporate Marketing organization in a role that requires a strong understanding of the new media landscape and building industry trends.

The position demands a deep knowledge on the confluence of Public Relations and Influencers with proven experience of combining traditional PR tactics with Influencer marketing, to bolster CertainTeed campaigns reach and storytelling, in a contemporary way.

In this position, the candidate will function as day-to-day liaison for our Public Relations agency with minimal supervision, managing the multiple facets of the relationship including timelines, resources such as 1) Thought Leadership initiatives, 2) ‘Always on” press support, 3) Proactive News Engine, 4) Trade shows media point person 5) Quarterly planning, and 5) Budget. Our agency serves as CertainTeed press office in the U.S. and Canada and handles all our media relations.

This candidate will build the CertainTeed influencers program at scale, securing strategic relationships that will increase our brand exposure, work with the social team to further improve social engagement, attract new customers, and ultimately generate revenue. In this position, the candidate will Develop the influencer marketing strategy, create the quarterly action plan calendar, define the workflow and type of promotional material that will be delivered to influences, and manage the influencer activity within defined goals and budget.

The candidate should have a track record of generating results proven with data. A long-term strategic thinker that will manage both, Public Relations, and Influencers, increasing CertainTeed brand share of voice and amplifying our solutions storytelling as part of our Integrated Marketing plan, in the ever-evolving media landscape our customers live.