Public Relations Manager, Resort and Casinos
Agua Caliente Spa Resort Casino
ONSITE POSITION
Job Description Summary
The Public Relations Manager at Agua Caliente Casinos is responsible for developing and executing comprehensive public relations strategies to enhance the casino’s reputation and visibility. This role involves managing media relations, internal communications, media experiences and press opportunities.
Essential Duties and Responsibilities (other duties may be assigned)
Research and understand product attributes to write detailed press releases for all media outlets. Work closely with company leaders and external agencies to design a communication strategy to positively promote all aspects of the organization. Represent Agua Caliente Casinos on TV and radio promoting upcoming initiatives Creatively pitch story ideas in support of property initiatives to the media to gain positive press. Write, edit and coordinate press related material for mass distribution. Develop strong relationships among the local community and organizations. Develop a strong media contact list on which to draw upon for support on a regional level. Organize press conferences, FAM trips, host property walk-throughs. Work with creative team to ensure copy, tone and style is consistent with and compliments company brand, style and messaging. Support top leaders of the organization with speech writing. Stay abreast of competitors in the marketplace. Compile and distribute competitive press clippings. Collaborate with internal and external advertising agency on copy intensive projects such as website, newsletter, guest directories, media kits etc. Fields and directs responses to all media-related inquiries. Oversee donation requests and properly direct non-profits to the appropriate avenues within Tribal PR to submit requests Demonstrate leadership and positivity in the workplace and community Works with marketing and advertising personnel to coordinate public relations activities. Collaborates with internal advertising agency and property marketing department in developing strong, well-conceived communication. Provides excellent guest service. Mentor and develop Media and Communications Coordinator Must comply with all applicable System of Internal Controls, Standard Operating Procedures and all Tribal Regulations.
Supervisory Responsibilities
Media and Communications Coordinator
Access to Sensitive Areas and Information (ACCRS & SRC)
As per the ACGC Access Matrix.
Signatory Ability
Purchase Orders
HR Related Forms
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