General Information Req # WD00077052 Career area: Marketing Country/Region: United States of America State: North Carolina City: Morrisville Date: Tuesday, January 7, 2025 Working time: Full-time Additional Locations:  * United States of America - North Carolina - Morrisville Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

About Our Team

The Public Sector Segment Marketing Manager is a key player in driving marketing initiatives aimed at Higher Education and Government customers. This position collaborates with a team of marketing individuals and works closely with our North American sales and product marketing organizations, and WW Marketing organization, to understand business and marketing goals and objectives. The Public Sector Segment Marketing Manager oversees the development and execution of the marketing plan to achieve those objectives and drive overall segment growth.

You will:

Partner with the sales and category teams to understand and support the segment priorities and goalsPartner with the WW marketing team to understand and support the marketing priorities and goalsDefine the end-to-end North America segment marketing strategy and document in annual and quarterly marketing briefsHelp to build the annual marketing budget for the segment and manage the quarterly marketing budget and associated operational activitiesEstablish supporting marketing objectives and KPIs and coordinate across supporting teams to ensure alignmentOwn the overall segment target audience framework and associated messagingOwn and evangelize the "Why Lenovo" story for the segment and ensure the strategy and content clearly articulate that value propositionEstablish segment event strategy and partner with the Events and Communications teams to best execute and leverage eventsPartner with the Marketing Center of Excellence on planning and execution of campaigns to ensure the right audiences are reached, the message is heard and understood, and our goals are metWork closely with the lead development team to ensure alignment on strategy, definitions, targets, reporting views, and results. And partner with the NA Sales team to identify how to accelerate lead closureGenerate New Contacts, Reactivated Contacts, and Marketing Qualified Leads (MQLs) that become Sales Qualified Opportunities (SQOs) that deliver pipeline and revenue using marketing programsEnable the direct and channel sales force with audience insights, campaign strategy, and specific collateral to effectively support the go-to-market strategyEducate sales and channel partners about marketing opportunities, best practices, and techniquesCultivate and share segment insights with relevant marketing teams at a NA and WW level

Basic Qualifications

Bachelor’s degree in Marketing, Business Management, or related field5+ years of B2B Marketing experience for an IT and/or technology company; relevant experience working with, supporting, marketing to, or communicating with, customers in the segment.

Preferred Qualifications

Demonstrated ability to think creativelyExtensive experience building integrated go-to-market strategies and marketing campaignsExperience executing key go-to-market field tactics such as customer events, sales enablement creation, channel co-marketing programs, promotions, etc.Ability to think strategically, but also have exceptional attention to detailPrevious budget management experience requiredExcellent written and verbal communication skillsStrong leadership, teamwork, and interpersonal skills and the ability to work with both internal and external customers and partnersExcellent organizational and project management skills with ability to operate on a wide range of topics and projects at one timeStrong analytical and quantitative capability to determine program efficacy.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations:  * United States of America - North Carolina - Morrisville * United States of America * United States of America - North Carolina * United States of America - North Carolina - Morrisville