ABOUT WHIRLPOOL CORPORATION 
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.  Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This role in summary

The Senior Analyst will be the main contact for marketing needs related to Independent Retail, Builder Accounts, and trade shows. They will oversee all event details from planning to execution, including logistics, vendor management, budgeting, and on-site issue resolution. The role involves creating timelines, ensuring events meet expectations, and adapting to changes. Additionally, the analyst will lead marketing campaigns for retail stores  (from displays to point of purchase (POP) materials) and also  manage National and Channel Consumer Promotions. Strong organizational skills, attention to detail, and flexibility to adapt quickly are essential.

Your responsibilities will include Collaborate with Activations lead to plan and coordinates all aspects of events, including logistics, vendor management, budget tracking, creative concepts and promotingPitch, drive alignment and execute campaigns with displays and  point of purchase materials for products Conduct post event evaluations and gather feedback to assess event’s success and provide recommendations for future events based on data analysis Primary point of contact for In Store marketing with cross functional process partners (sales, brand, trade  etc)Research/Share out in-market Trends (market visit lead, collaborate with product and consumer insights teamDevelop in-store Concepts (ideation, strategy, vendor management)Identify goals/KPIs for In Store projects, execute and provide progress updates Oversee inventory & in-store execution audits Plan and execute National Co-Marketing CampaignsPromotion redemption management and point of contact for exceptions and escalations for claims and fraud managementMinimum requirements Bachelor’s Degree 2+ years of experience in one or more of the following: Marketing, Product Development, Brand Management, Merchandising, Channel Marketing or Shopper Marketing Agency and Vendor Management experiencePreferred skills and experiences Bachelor’s Degree in Business or MarketingExperience in In-Store Marketing or Merchandising Strong influencing, consultative and relationship building skills - including advocating for the shopper, aligning objectives across teams and partnering internally and externally to grow the business and brand equityProven ability to manage multiple projects simultaneously, including budgeting, scheduling, and resource allocation.Proactive project management skills as well as strong time management, prioritization and organization acumen Strong communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively Strong analytical skills to measure and interpret campaign performance and market trends.Strong problem-solving abilities to address challenges and develop effective solutions.Learning agility, growth mindset, critical thinking, sound judgment and effective decision-making abilityProficient computer skills, especially with Google Slides and SheetsWhat we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). 

Additional information

Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply  ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.

 

We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.