Description At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end, we have developed products that leverage Amazon’s strength as a world-class eCommerce website and have integrated ads into the shopping experience from first discovery to purchase. Amazon Advertising operates at the intersection of advertising and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon’s mobile and desktop websites. We believe that advertising, when done well, can enhance the customer experience and generate a positive return on investment for our advertising partners. We are looking for a highly motivated individual to join our talented, diverse & international marketing team to help scale our growing 1:1 advertiser support program for SMB (Small-medium business) advertisers. As the Regional Ads Lead, you will play a pivotal role in driving the program's success within your assigned region. You will own the program's performance and goals, ensuring they are tailored to the unique needs and nuances of your region. Collaborating closely with Program Managers and Program Leads, you will influence key aspects of the program, such as setting priorities, defining goals, refining target lists, sourcing vendors, and optimizing processes and standard operating procedures (SOPs). Your deep understanding of the regional landscape will be instrumental in guiding these decisions and aligning the program with the specific demands of your market. Key job responsibilities * Program Performance and Goals: Owning the program's performance and goals for the assigned region, and collaborating with Program Managers and Program Leads to optimize the program's success by understanding regional needs and influencing key aspects. * Lead Generation and 1:1 Support: Driving lead generation for 1:1 support within the region, integrating the offerings into regional Stores sales activations, and providing necessary training, reporting, and issue resolution support. * Regional Marketing Integration: Partnering with regional marketing managers to incorporate 1:1 support into scaled marketing campaigns, and supporting regional events and initiatives related to the program. * Vendor Management and Collaboration: Serving as the key point of contact for the vendor, conducting periodic performance reviews, and providing ongoing support and guidance to the vendor and their staff, while also engaging with regional Stores teams, marketing teams, and other stakeholders to align on strategies and execute regional initiatives. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience using Microsoft Excel to manipulate and analyze data Preferred Qualifications - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.