USA
12 days ago
Regional Marketing Director, Americas Retail

The Regional Marketing Director (AMERICAS) will be responsible for working with the Global Marketing team and the Americas Marketing team to drive, develop and execute the marketing strategy for the Ria Brick and Mortar (retail) business in the Americas. Reporting to the VP of Americas Marketing, the Regional Marketing Director will define and execute against market-specific tactics to drive new customer acquisition and repeat customers for in-store traffic and revenue.  The ideal candidate will have a strong understanding of customer segmentation and demonstrated experience in managing global campaigns, heavily focused on in-store execution and awareness tactics. The candidate will be responsible for managing the KPIs and analytics surrounding the results, and will continuously work with the digital marketing team as well for omni-channel executions and measurement to lift the entire Americas business.

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