As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate an inclusive culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About the Role:
The Director Regional Marketing for India leads CrowdStrike’s marketing planning and execution to drive continued growth and customer engagement throughout India and SAARC. We’re seeking someone who drives a fast-paced and high accountability environment and demonstrates the entrepreneurial focus needed to take ownership of demand generation across India. Through your leadership, you will enroll the cross functional marketing team around your regional priorities and deliver efficiency, scale and business results. Reporting to the Vice President Marketing, APJ, you will own the development of the India specific marketing strategy and execution plan from brand awareness down to pipeline delivery and bookings attainment.
This role is ideal for a hands on, innovative and results-driven B2B marketing leader who thinks strategically and thrives on making an impact. You will manage marketing programs involving demand generation, digital marketing, partner marketing, events, ABM and customer advocacy, tailored to achieve optimal results for the region.
What You'll Do:
Own marketing pipeline attainment for India, collaborate with Sales, SDR, Channels and Alliances to deliver cohesive pipeline excellence across the region. Together with cross functions you will anticipate and resolve challenges in order to deliver pipeline targets for your region
Plan, develop and execute regional integrated campaigns to drive new platform ACV, cross sell ACV and pipeline acceleration
Build a sustainable partnership with Sales Development to solicit feedback and optimise in order to build a flywheel of demand for India.
Be the voice of marketing in India, hosting and enabling the field on global and theatre level programs and engaging cross functional subject matter experts to support your execution in market
Coordinate with APJ Campaigns and Product Marketing to refine and develop relevant content and calls to action applicable to the India market
Sense the market to find new opportunities and develop external relationships to enable CrowdStrike to forge deeper connections throughout the Indian business community
Lead a team of marketing campaign managers and roll up your sleeves to jointly execute campaigns including development of messaging, offers, targeting, creative assets, communication tactics, follow up and measurement
Lead the execution of marketing plans unique to Enterprise accounts as well as a differentiated program for Corporate and SMB segments
Collaborate with Sales Stakeholders to plan and execute a rolling 6-month marketing plan focused on meeting Sales and marketing business goals
Work with marketers across our team and in our company to ensure that all messaging, timing, and execution of multi-channel campaigns is aligned with global brand and content
Work with the Growth Marketing and Operations team to segment and target customers to drive customer behavior and sequenced tactic delivery from shared services
Manage regional marketing budgets, constantly re-assessing investments based on data analysis and campaign level ROI reporting
Habitually drive a high performance culture in your team keeping your finger on the pulse of business performance, leveraging our suite of reporting tools and campaign insights in order to deliver against our goals and demonstrate contribution to business growth from marketing programs
What You’ll Need:
Proven marketing and management expertise in a high-tech SaaS and/or Cybersecurity business
Experience and deep understanding of B2B marketing across India and SAARC
Data-driven decision making to optimize marketing spend
Experience across all areas of the marketing mix including Digital, Events, ABM, Programs, Branding
Understands how to develop high value demand generation programs for complex sales environments
Ability to set a clear marketing strategy which complements all areas of the business including sales, partner, product, solutions and services
Challenges established practices and ways of thinking. Look for ways to constantly innovate
Builds highly productive working relationships with all parts of the business, encouraging collaboration, a shared mission and a drive for results
Reports with accuracy and consistency, highlighting issues and challenges before major problems occur
Organizes and clearly prioritizes, unafraid to set an agenda and take the lead.
Excellent written and verbal communication skills. Communicates in a way that wins commitment and buy-in to a common vision with clearly stated goals
High impact presentation skills and able to instill confidence and trust in front of colleagues, customers and partners
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Benefits of Working at CrowdStrike:
Remote-friendly and flexible work culture
Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe
CrowdStrike is proud to be an equal opportunity and affirmative action employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements. If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at recruiting@crowdstrike.com for further assistance.