Ken Garff Automotive is currently looking for a Regional Marketing Manager to help support our fleet, aftermarket parts, and dealer entities. This position is responsible for leading the planning, execution, and measurement of marketing strategies that includes (but is not limited to) digital marketing, website management, print, traditional mediums, and email marketing. This position is primarily in-person in the Salt Lake City, UT area.

What You’ll Be Doing:

Marketing Strategy & Planning:

Use data and research to formulate recommendations for optimizing current marketing strategiesDevelop plans to help grow true business resultsIdentify and test methods of activating our respective B2B and B2C audiences, measuring for effectiveness and efficiencyCollaborate with internal agency teams such as Creative, Social Media, Mass Media, Digital Marketing, Web, etc.Operate as each entity’s marketing resource, working with key personnel to understand business needs and to educate on marketing performanceCareful ownership and stewardship of each entity’s marketing budgets

Account Management:

Communicate frequently with key personnel for each entity—in person and through other various channels (email, chat, text, video calls) to accommodate needs and provide progress reportsAssess performance of any third-party marketing vendors and manage those relationshipsOversee the quality and final delivery of all marketing assets and activities for each entity

Reporting and Analysis:

Track, report, and analyze all key marketing performance metrics related to ROI and ROASUse data to provide recommendations for optimizing marketing plans to maximize efficiency and business results

Preferred Qualifications:

Bachelor’s degree in Marketing, Advertising, Business, or other relevant field (or equivalent experience)3+ years of experience in Marketing Strategy, Digital Marketing (automotive experience a plus, but not required)Analytical thinker who understands the big picture needs and can pair those needs with the correct marketing metricsHighly collaborative, communicative, and has strong presentation skillsComfortable managing multiple projects simultaneously and working with others to meet deadlines, ensure quality and accuracy, and track resultsComfortable working in a fast-paced environment

Why Work Here?

Ken Garff Automotive began in 1932 and now serves 9 states with over 70 dealerships. Cars are what we do, but to us, people are our highest priority and greatest asset. That’s why our favorite three words are “We Hear You”. When we listen to our customers and our employees, success in unavoidable.

Our core values are Respect, Integrity, Growth, Honesty, and Teamwork (RIGHT) and we seek to treat our employees and our customers like familyWith more than 70 dealerships nation-wide, Ken Garff Automotive is a top dealership group in the US with great individual growth opportunitiesCompetitive pay commensurate with experienceFull benefits available (health, dental, vision, 401K, tele-therapy)Generous PTO and Wellness Time OffFlexible work environment allowing for in-office and remote work hours as appropriate

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