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Job Details

Job Summary:

The Regional Marketing Specialist – APAC will be responsible for strategy, planning, and execution of marketing campaigns across the APAC region. This role will also manage relationships with the Regional Sales & Marketing Director, Sales team, and the Global Marketing team. The successful candidate will have a strong marketing background, ideally in a B2B environment.

Primary Duties and Responsibilities:

Develop annual regional marketing plan: develop, with the support of Marketing Director, a strategically focused annual regional marketing plan for APAC. This plan should be aligned with customer billings and committed to executing on time and within budget. It should include the design of multi-channel marketing campaigns to achieve commercial goals. The team member will be goaled on marketing-generated revenue and pipeline creation

Implement marketing tactics: implement regional marketing tactics such as events, webinars, emails, and third-party tactics, working closely with regional field sales management and Inside Sales. Provide copywriting and design support for local tactics

Budget management: manage the APAC marketing budget, tracking spend and ensuring responsible spending in line with the plan and phasing, promoting a consistent approach and maximising return on investment

KPI monitoring and reporting: monitor and report on KPIs, analyse the effectiveness of regional marketing initiatives, identify trends, and draw insights from data and anecdotal feedback. Be highly analytical and action-focused, presenting performance trends and pivoting strategies where necessary

Email marketing database management: maintain, grow, and utilise the regional email marketing database via Pardot, ensuring regional stakeholders' needs are met while maintaining quality and engagement. Support the Senior Manager, Marketing Operations in optimising automation initiatives, including nurture and drip marketing campaigns for the region

Digital marketing localisation: collaborate with the digital marketing team/agency to regionalise/localise paid search efforts

Media and PR liaison: liaise with regional media partners and publishers, working with the content team to support regional media and PR opportunities

Collaboration with sales teams: work closely with sales teams to leverage global marketing assets and execute regional initiatives to boost customer engagement and pipeline acceleration

Experience and Educational Requirements:

Bachelor's degree in marketing, business, or comparable education/experience

Minimum of 4 years of marketing experience with a proven track record of planning and executing demand generation campaigns and managing senior stakeholders

Business-to-business marketing experience required

Minimum Skills, Knowledge and Ability Requirements:

CRM and marketing automation: experienced user of CRM platforms such as Salesforce (SF) and marketing automation platforms such as Pardot, preferably a certified user. Capable of creating detailed reports

Stakeholder management: strong stakeholder management skills, including presenting to senior leaders and communicating clearly across a matrix organisation with clarity and precision. Ability to be agile and demonstrate flexibility where needed

Budget and fiscal responsibilities: specific experience in tracking spend, ensuring responsible spending in line with plan and phasing. Highly analytical, focusing on performance trends and pivoting strategies as necessary. Action-focused and results-oriented, with the ability to present data trends effectively

Revenue-based goals: strong understanding of revenue-based goals, with the ability to adhere to KPIs and goals related to marketing-generated revenue and pipeline creation

Analytical skills: strong analytical skills with the ability to use data to draw conclusions and make informed decisions

Event/conference coordination: experience planning and coordinating events, conferences, and exhibitions

Organisational and communication skills: excellent organisational, communication, stakeholder management, and project management skills

Technical proficiency: skilled in using Microsoft Office Suite.

Digital marketing skills: proficient in Google tools (such as Google Analytics, Google Ads), with a solid understanding of SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) strategies

Language proficiency: fluent in English

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Experience and Educational Requirements:

Requires broad training in fields such as business administration, accountancy, sales, marketing, computer sciences or similar vocations generally obtained through completion of a four year bachelor’s degree program or equivalent combination of experience and education

Normally requires two (2) to four (4) years directly related and progressively responsible experience

Minimum Skills, Knowledge and Ability Requirements:

Ability to communicate effectively both orally and in writing

Strong interpersonal skills

Strong presentation skills

Strong organizational skills; attention to detail

Strong analytical skills Knowledge of Microsoft Word, Excel and PowerPoint

What Cencora offers

​Benefit offerings outside the US may vary by country and will be aligned to local market practice. The eligibility and effective date may differ for some benefits and for team members covered under collective bargaining agreements.

Full time

Affiliated CompaniesAffiliated Companies: World Courier Singapore Pte Ltd.

Equal Employment Opportunity

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned