= Objectives =
 To implement strategy of Non-Ionic Surfactants (NIS) product portfolio in Asia, and support NIS business growth (focus on Zhanjiang Verbund Site Project ZVSP) by adding value according to regional targets and strategies
 Maximize margin and utilization of assets by identifying business potentials together with Sales, Industry Marketing.
 To support the country sales teams to achieve the set targets in-line with Strategic Business Unit (SBU) strategies

= Main Tasks =
 Jointly develop and implement product strategies with Marketing
 Define price limits, considering competitive environment and value proposition, and approve below limit prices
 Price management: Price maintenance & Customer Success Platform (CSP) approval in price tool.
 Margin Management: Maximize consolidated contribution margin (cCM1) by minimizing variable cost and by defined optimal pricing guidelines.
 Allocate volumes per channel in times of shortages based on defined criteria
 Decide on product portfolio in collaboration with Industry Marketing, take decisions on portfolio streamlining and extensions
 Benchmarking & competitor monitoring in order to continuously improve product portfolio & services as well as production footprint
 Analyze raw material markets and supply/demand balances in order to define optimal pricing and to identify investment opportunities
 Maximize cCM1 by minimizing variable cost and by defining optimal pricing guidelines and help to minimize local manufacturing fixed cost
 Maximize utilization of BASF Integrated Site Guangdong (BIG) assets by identifying business potentials together with Sales, Industry Marketing


= Job Requirements =
 Bachelor’s degree in Business Administration, Chemistry or relevant discipline
 Minimum 3 years in Marketing, Sales or related function
 Good understanding of BASF products and related applications
 Technical know-how on how to develop strategies
 Sound communication and presentation skills in English
 Knowledge about Chemical industry is preferred

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