At GAF Commercial we cover more than buildings. We cover each other. No matter what role, tenure, or department, under this roof you are helping to build the market leader in commercial roofing. Under this roof, we are assembling a winning team that puts the customer at the center of every decision and doesn't back down from hard work. Under this roof, we support one another in delivering operational excellence daily, while working to make a positive impact for our planet and our communities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.
Job Summary
The Regional Sales Director (RSD), Siplast, is primarily responsible for sales management and personnel development in the assigned sales region. This role is expected to give the fullest effort consistently and to promote Siplast and its products aggressively and tenaciously at all times and to achieve the sales and expense objectives assigned.
The RSD must remain informed on current affairs of the industry and their impact/effect on prospects and performance, and must have a substantial working knowledge of the people, product lines, specifications, and pricing of competitors. The RSD must be able to work independently, accept and provide guidance and direction, articulate company policies and objectives and ensure compliance by all regional sales personnel. This is a line position reporting to the VP/ Area Sales Director and generally requires the establishment of, and operation from, an in-home office.
Essential Duties
• Interviewing, negotiating new hire offers (compensation package, district or territory alignment, etc.), hiring, and training new employees in compliance with company guidelines and federal and state governmental laws and regulations.
• Providing timely performance coaching and counseling in the form of daily verbal feedback, annual written performance evaluations, frequent positive encouragement and recognition, and documented disciplinary actions as necessary (working closely with the VP/ Area Sales Director and HR Partner).
• Managing employee vacation/time off requests to ensure compliance with company guidelines and sufficient departmental coverage.
• Identifying and actively assisting in employees’ training/developmental needs and assuring the accomplishment of these training objectives.Organization of the Region
• Determine and justify the need for company sales personnel, their geographic location, and the specific sales area (district or territory) for which they will have direct sales responsibility.
• Determine and justify the need and location for independent sales representatives (ISR) in the region. Define specifically the protected territory and/or accounts that will be assigned to each ISR for sales credit purposes. Participate in negotiation and/or termination of arrangements/contracts with ISRs in collaboration with the VP/Area Sales Director.
• Where a justified need exists, and subject to approval of the VP/Area Sales Director, establish distributors and/or Company inventories.Management of the Region
• Assist the VP/Area Sales Director to create sales forecasts and projections for the Region and each District by established due dates.
• With input from the supporting personnel, develop and implement sales plans designed to meet the specific goals established for the region and each district.
• Supervise and direct the sales effort of the region sales personnel, with strong emphasis on motivation, working closely with them to achieve the maximum sales volume each district can produce, and ensuring the achievement of region goals and objectives.
• Monitor the activities of each independent sales representative and provide continuing motivation to ensure that his/her production of sales and specifications justifies the protected status and compensation received. Provide and/or recommend training as necessary to ensure that the company is represented in a professional and technically competent manner.
• Exercise pricing authority in a judicious manner to meet or exceed both volume and profit goals.
• Control district travel and entertainment expenditures within budget limitations.
• Hold sales presentations and arrange plant visits for customers when appropriate.
• Ensure that regular contact is made with leading roofing contractors, roof consultants, owners, and other important purchasers, specifiers, or consumers of roofing material in the region with the specific objective of obtaining orders from the roofing contractors and consumers, and favorable specifications from the others.
• Call on roofing contractors, ensure that they are properly trained regarding Siplast specifications and application techniques, and are well motivated to use Siplast products wherever possible.
• Investigate complaints promptly and follow through until they are settled satisfactorily.
• Communicate clearly in all forms with associates, company personnel, and the trade, by report, correspondence, sales presentations, person-to-person, or telephone.
• Maintain regular contact with the Field and Inside Technical Departments to ensure that technical needs of the region are being met and that all region sales personnel are communicating with, and providing assistance to, the Technical Departments as needed.
• Keep the VP/Area Sales Director fully informed on current conditions and future prospects in the region.
• Comply with all safety policies and procedures (company, state, federal, etc.).
• Promote, encourage, and ensure safety awareness and compliance with direct reports.
• Assure the region is planning appropriate customer relationship events to build and improve rapport with key customers and develop newer customers.
• Plan and implement an effective and appropriate demo program in the region to increase customers' full understanding of key products, application highlights, and techniques.
Qualifications Required
Physical Demands
Working Conditions
GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.
We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, Standard Logistics, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).