We are seeking a dynamic and experienced Social Media Program Manager to join our digital team in the North Asia (A1) region. This role will be responsible for developing and executing strategic social media programs, with a focus on influencer partnerships and employee enablement initiatives. The ideal candidate will have a strong understanding of social media landscapes in North Asia markets (Mainland China, Hong Kong, Taiwan, Japan and Korea) and the ability to collaborate effectively with global and local teams.
Who is Hilti?Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.
What does the role involve? Social Media Strategy and Execution: Develop and implement social media strategies that align with Hilti's global objectives and local market needs in the A1 region. Manage and optimize social media presence across various platforms relevant to North Asia markets. Monitor social media trends and adopt strategies accordingly to maintain Hilti's competitive edge in the digital space.
Influencer Program Management:
Design, implement, and manage influencer marketing programs tailored to the A1 region. Identify, vet, and cultivate relationships with key influencers in the construction and industrial sectors. Develop creative campaign concepts that align with Hilti's brand values and marketing objectives. Track and report on the performance of influencer campaigns, providing insights and recommendations for optimization.
Employee Enablement Program (EEP): Develop and roll out employee advocacy programs to amplify Hilti's social media presence through employee networks. Create training materials and conduct workshops to educate employees on social media best practices and company guidelines. Implement tools and processes to facilitate employee participation in social media activities. Monitor and measure the impact of employee advocacy efforts on brand reach and engagement. Cross-functional Collaboration: Work closely with the global digital team to ensure alignment with worldwide social media initiatives and best practices. Collaborate with Market Organization (MO) teams in different countries to tailor programs to local needs and cultural nuances. Coordinate with various departments (e.g. Marketing, HR, Product Management) to source content and ensure consistent messaging across all channels.
Performance Analysis and Reporting: Establish KPIs and metrics for social media programs. Regularly analyze program performance and provide actionable insights to stakeholders. Prepare and present reports on social media initiatives to senior management.
Budget Management: Manage allocated budgets for social media programs, ensuring efficient use of resources. Provide input on budget planning and allocation for future initiatives.
We are thrilled to be recognized as the 4th Best Workplaces™ in Asia 2024 by Great Place to Work® Institute !
What do we offer?Show us what you’re made of and we’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.
What you need is:Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred. 5+ years of experience in social media marketing, with at least 2 years in a program management role. Proven track record in developing and executing successful social media and influencer marketing campaigns. Strong understanding of social media platforms and best practices, particularly those relevant to North Asia markets. Excellent project management skills with the ability to manage multiple initiatives simultaneously. Strong analytical skills with experience in using social media analytics tools. Excellent communication and interpersonal skills, with the ability to work effectively in a multicultural environment. Fluency in English and at least one North Asian language (e.g., Mandarin, Korean, Japanese) is required. Experience in employee advocacy programs is a plus. Familiarity with the construction industry or B2B marketing is an advantage.
Why should you apply?We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork, ability and competitive drive, no matter what your background.
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Kindly note that only shortlisted candidates will be contacted for further steps.