Job Description Position Overview: We are seeking a seasoned Demand Generation Writer with over 5 years of experience in B-to-B marketing, specializing in IT security. The ideal candidate will be adept at crafting compelling copy that effectively promotes in-person events, webinars, and various content forms to drive engagement and conversion. Key Responsibilities:  Create engaging, informative, and targeted content that highlights unique value propositions and drives audience action.  Leverage testimonials and case studies to build trust and authority.  Incorporate strong calls to action that compel readers to engage further with our brand.  Create compelling copy for pre-event and post-event communications.  Write persuasive emails aimed at upselling and cross-selling to existing customers to enhance brand loyalty.  Personalize messaging to resonate with different audience segments.  Measure and optimize content performance to ensure maximum ROI. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .     To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements Minimum of 5 years of experience in demand generation copywriting within the B-to-B sector, preferably in IT security.  Proven track record of creating content that generates leads and drives sales.  Strong understanding of content marketing strategies and best practices.  Experience with digital marketing tools and platforms, including content management systems and email marketing software.  Ability to work collaboratively across teams to gather insights and optimize content effectiveness. Experience employing AI tools responsibly in content creation, ensuring adherence to data governance, human oversight, security controls, transparency, continuous monitoring, and vendor management.  Experience using Optimizely null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.