Job Description a large Life Sciences company is seeking a Digital Marketing Specialist to join their team. The ideal candidate has a strong background with advanced segmentation tools, data analytics, and the ability to act as a liaison between business stakeholders and the technical team. · Build targeted segments using online and offline data, including first, second, and third-party data. · Develop audiences to reach contacts through channels like email, social media, third-party sites, partnerships, and programmatic buying. · Optimize audience reach during campaigns to ensure maximum ROI. · Define, maintain, and govern a portfolio of audience definitions for both prospecting and nurturing using the DMP tool and other relevant tools. · Establish best practices for audience sizing, characteristics, and applying demographic and behavioral data insights. · Translate business objectives into campaign targeting rules, designing effective audience flowcharts. · Define segmentation based on message content, offers, and testing needs, determining necessary data sources. · Partner with data scientists to develop and interpret targeted customer and prospect profiles, providing actionable recommendations. · Collaborate with divisional marketing teams to coordinate programs and avoid conflicting messaging. · Review selection, exclusion, and suppression logic to ensure accurate target group identification. · Continuously evaluate opportunities to enhance process flows. · Validate list selection logic, segmentation, offers, and dynamic output, ensuring alignment with business goals. · Stay updated on changes in data sources, flows, and customer touchpoints. · Advocate for process automation. · Perform other duties as assigned. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .     To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements Bachelors Degree  4+ years experience with advanced segmentation tools - Adobe Experience (Salesforce Marketing Cloud, Oracle Eloqua, etc.) o Strong experience building segmentations and understanding of QA in segmentations  Experience with SQL for Data Analytics (additional technologies: Spark and PowerBI)  Proficiency with query languages and campaign management tools (Adobe Experience Platform, IBM Unica Campaign, Adobe Audience Manager, Databricks)  Understanding of audience development channels such as email, social media, third-party sites, partnerships, and programmatic buying (Email & Social Media preferred)  Proficient in Microsoft Office Suite (Microsoft Word, PowerPoint and Access)  Experience with segmentation schemes & demographic data  Experience gathering requirements from business stakeholders  Strong decision-making skills, with the ability to prioritize and manage multiple projects in a fast-paced environment Working experience with AdobeExperience (AEP) advanced segmentation tool  Experience in business analysis, operations, or B2B services is a plus  Experience with programmatic buying null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.