Do you have a passion for diving deep to uncover key insights that drive critical business decisions? If yes, the Marketing Incrementality and Decision Support (MIDS) team is looking for talented individuals with your enthusiasm and skills to work as part of the team. We are looking for a Senior Research Scientist with marketing measurement, experimentation and causal inference background, who is curious, driven, and passionate about marketing insights and analytics.

The Customer Behavior Analytics (CBA) organization owns Amazon’s insights pipeline, from data collection to deep analytics. We aspire to be the place where Amazon teams come for answers, a trusted source for data and insights that empower our systems and business leaders to make better decisions. Our outputs shape Amazon product and marketing teams’ decisions and thus how Amazon customers see, use, and value their experience. MIDS’s mission is to make Amazon’s marketing the most measurably effective in the world. Our long-term objective is to measure the incremental impact of all Amazon’s marketing investments on consumer perceptions, actions, and sales. This requires measuring Amazon’s marketing comparably and consistently across channels, business teams and countries using a comprehensive approach that integrates all Paid, Owned and Earned marketing activity. As the experts on marketing performance, we will lead the Amazon worldwide marketing community by providing critical cross-country insights that can power marketing best practices and tenets globally.

In this role, you will be a technical leader to design and run Randomized Control Trials and large-scale online experiments to measure the performance of Amazon's marketing cross all marketing channels, geographies and businesses. You will lead scientists and engineers to develop both experimental and observational models to understand customer behavior and how customers respond to Amazon’s advertisement. You will drive innovation to combine experiment results with observational model outputs to build more accurate marketing measurement solutions. You will lead strategic measurement science initiatives in MIDS and across various marketing teams, scaling experimentation and development and deployment of the measurement science models, real-time inference, and cross-channel orchestration.

As a successful Research Scientist, you are an analytical problem solver who enjoys diving into data, leads problem solving, guides development of new frameworks, writes code, is excited about investigations and algorithms, and can credibly interface between technical teams and business stakeholders. You are an expert in causal inference and experiment design, preferably has experience leveraging experimental model to calibrate observational model. You are a hands-on innovator who can contribute to advancing Marketing measurement technology in a B2C and B2B environment, and push the limits on what’s scientifically possible with a razor sharp focus on measurable customer and business impact. You will coach and guide scientists in the team to grow the team’s talent and scale the impact of your work. You will also communicate verbally and in writing to business customers and leadership team with various levels of technical knowledge, educating them about our systems, as well as sharing insights and recommendations