**Job Description** _This role is categorized as_ **_HYBRID_** _. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits._ Join GM as a **Responsible Media Planner** ! General Motors seeks a visionary team member to champion inclusive and impactful media strategies while optimizing investments that align with our mission of driving the world forward. An ideal candidate will play a pivotal role in ensuring our media approaches reflect an array of consumer audience segments, while delivering measurable results. **Key Responsibilities:** + **Strategic Media Planning:** Develop and implement comprehensive media strategies that prioritize diverse audiences and inclusive storytelling across all platforms. + **Investment Optimization:** Support the allocation of media investments to ensure maximum ROI and alignment with GM's values of sustainability and social impact. + **Partnership Development:** Cultivate and maintain relationships with diverse media organizations, suppliers, and community partners to amplify underrepresented voices. + **Market Analysis:** Utilize data-driven insights to inform strategic decisions and address gaps in audience representation and engagement. + **Cross-Functional Collaboration:** Work closely with marketing, communications, and corporate responsibility teams to seamlessly integrate media support. + **Compliance and Accountability:** Ensure all media practices meet ethical standards and align with GM’s commitment to integrity and transparency. **Functional Capabilities:** + Expertise in media strategy, investment planning, and execution across traditional and digital platforms. + Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies. + Proficiency in managing budgets, forecasting, and financial performance metrics. + Knowledge of diversity, equity, and inclusion principles as they relate to media and marketing. **Behavioral Capabilities:** + **Inclusive Partnership:** Fosters an environment where diverse perspectives are valued and integrated into decision-making processes. + **Strategic Thinking:** Anticipates trends, identifies opportunities, and develops innovative approaches to media strategy. + **Collaboration:** Works effectively with cross-functional teams and external partners, leveraging diverse skill sets and viewpoints. + **Integrity:** Upholds ethical standards in all media and investment practices. + **Adaptability:** Thrives in a dynamic environment, demonstrating resilience and flexibility in the face of challenges. **Additional Job Description** **Qualifications:** + Bachelor's degree required, preferred in marketing, business or other related + 3+ years of experience in media strategy, investment, or a related field. + Proven track record of successful diverse media initiatives and ROI optimization. + Strong communication and interpersonal skills. **GM** **DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.** + \#LI-MO1 **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team. **Benefits Overview** The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others: • Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents; • Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family; • Company and matching contributions to 401K savings plan to help you save for retirement; • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; • Tuition assistance and student loan refinancing; • Discount on GM vehicles for you, your family and friends. **Diversity Information** General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer. We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities. **Equal Employment Opportunity Statements** GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​ We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: **Our Company (https://search-careers.gm.com/en/working-at-gm/)** **Our Culture** **How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)** Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. **Explore our global location** **s** The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.