ABOUT WHIRLPOOL CORPORATION 
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.  Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This role in summary

Whirlpool is seeking a qualified candidate for a Retail Activation Manager opening to join our Retail Activation team. The role can be based in Chicago, IL at WoW Studios or at the Riverview Campus in Benton Harbor, MI. 

 

The ideal candidate will be a self-starter and team player. This role is critically important for Whirlpool’s retail partners and ensuring success in the retail space. Candidates for this role should be able to work independently, and develop and execute retail activation plans in line with overall brand strategy and priorities. This role leads the joint business plan (JBP) for a given retail channel, translating brand strategic plans into actionable retail activation delivering high impact. The Retail Activation Manager ensures the plan is executed in full and on time, making sure the strategic vision is implemented effectively at the operational level. This role will manage and report budget spend and ROI for all retail activations. 
 

Your responsibilities will include Develop annual activation plan (JBP) in close collaboration with retailer, sales team and Brand Marketing, making sure priorities and strategic direction are aligned Design and execute marketing campaigns and promotional activities at the retailer level (both on the sales floor and on retailer.com), in collaboration with key strategic channels and in alignment with annual activation planDrive strategic partnership, ensuring the partner is  well equipped with necessary tools, resources, and training to promote the brand effectivelyCreate compelling in-store experiences that capture shopper interest and encourage interaction with our brand’s products (driving high engagement and conversion rate) Analyze market trends, competitor activities, and customer feedback to inform marketing strategies (including Retailer sales by Brand, by region)Provide insights and recommendations to improve campaign effectiveness and in-store brand visibility (both offline and online)Monitor and report on performance of marketing campaigns, adjusting strategies as needed to optimize resultsCollaborate with Brand, Product, Sales and Merch teams to ensure priority alignment and full integration of the key business prioritiesMinimum requirements Bachelor’s Degree in Marketing 3+ years of  experience in Shopper Marketing or Brand MarketingPreferred skills and experiences Bachelor’s Degree in Marketing or online retail managementStrong interpersonal, motivational, and influencing skills to engage and build rapport with business partners and brand teamsStrong verbal and written communicationUnderstanding of retail media strategies and overall implementation of paid media strategiesAbility to project manage in adherence to objectives and milestonesDigitally savvy and eCommerce focusedAbility to manage, prioritize, and execute multiple key activitiesWhat we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). 

Additional information

Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

 

Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.