Retail Marketing Manager AMS + **Location** Boston, Massachusetts, United States of America + **Job ID** 0000022415 + **Category** Sales, Marketing & Product Management **Job Description** Are you passionate about bringing innovative and impactful LEGO® experiences to kids and shoppers? If you love our brand and are passionate about delivering play and shopping experiences that are innovative, engaging and fun, this could be the role for you! **Core Responsibilities** Our team mandate / key objectives are to: + Increase focus on integrating with local market + Implement the LEGO Retail global marketing plan with excellence + Drive footfall / traffic + Capture local opportunities, devise mechanic for contingency and ensure fast local response **You will contribute to these through:** + Execution of the global marketing plan and calendar activity for LEGO Retail in the Americas (AMS), being an ambassador for activity across the other LEGO Group Business Units. + Work in partnership with the Sr Campaign Manager and other Campaign / Retail Marketing Managers to be the regional leads for implementing key campaigns, ensuring strong local execution and relevant local activations that drive awareness of our product portfolio and drive to LEGO Retail. + Support the execution of in store events and play activations that drive Families & Kids to LEGO Stores. + Support the OESP (Owned Earned Shared Paid) process, acting as a key point of contact for market integration on Shopper & Occasion campaigns and testing new opportunities to use the LEGO ecosystem. + Help deliver marketing campaigns to support a number of occasions specifically relevant to shoppers in AMS. + Turn key shopper insights into actionable plans for how to leverage within our marketing ecosystem to deliver more meaningful experiences to shoppers and consumers. + Seek out and deploy tailored, market-born, market-based marketing programs that are regionally relevant and make valuable contributions to the shopper. **Play your part in our team succeeding** This role sits in LEGO Retail AMS Marketing team which falls within the Regional Retail Marketing department. You will join a team of 6 other marketeers whose role it is to deliver and complete marketing campaigns within our region, driving both traffic and conversion for our LEGO branded stores and LEGO.com. We deliver the ultimate brand experience for our shoppers and work closely with Store Operations to ensure a strong execution instore as well as with the LEGO.com team to optimize the traffic going to eCommerce. In addition, we partner with our AMS BU Brand teams to bring to bear local activity and ensure tight-knit collaboration across the business. **Do you have what it takes?** + Substantial experience in retail or trade marketing, including authority knowledge of instore shoppers touchpoints, retail marketing operations and experience of delivering instore events + Hands on experience in developing instore material including working with external agencies + Project and time management expertise + Experience in delivering Earned campaigns + Very strong attention to details with excellent verbal and written communication + Resilience, energy, passion and positive demeanor + Collaboration skills and ability to engage with all different levels of the organization + Ability to work well both independently and as part of a dynamic, fast running cross-functional team + Ability to turn shoppers insights into action + Strong sense for business **Additional details on this position** + The salary for this position has a range of **$100,900 - $151,300 USD** based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer. + This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages. + Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues. + No relocation assistance is offered for this position. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here are some of what to expect: **Family** **Care** **Leave –** We offer enhanced paid leave options for those important times. **Insurances –** All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based **Colleague** **Discount** – We know you'll love to build so from day 1 you will qualify for our generous colleague discount. **Bonus** – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme **Your workplace –** When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.” The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees. Online Application Accessibility Statement; which is intended forpeople with disabilities- LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**