Retail Marketing Specialist

The Retail Marketing Specialist helps stores drive traffic through targeted high ROI marketing campaigning. The specialists brings their understanding of marketing tools and channels to help store managers to more successfully drive traffic and revenue in their stores. The specialist reports to the VP Retail Stores and adds to the entire organization through their work.  

Primary Responsibilities

Responsible for the conceptual design, creation, and delivery of advertising campaigns for maximum engagement, traffic through media channels, including digital, social, print, and broadcast Identify the essential demographic Recommend best outreach marketing channels that drive back to our retail stores (i.e. in-store, direct mail / print advertising / mobile advertising / online, social, etc). Brainstorm new and creative growth/outreach strategies. Run retail store campaign and events calendar Develop and manage retail store CRM email and SMS platform and send emails on behalf of physical stores to highlight events, sales, openings etc Create playbook for use of Google MyBusiness, Yelp, and Facebook stores. Helps retail stores to successfully create and update listings to maximize traffic from all platforms. Manage ad buying on all relevant local store platforms such as Google, Meta (with helps from ZOL team) Develop innovative uses of platforms to drive awareness for local stores Explore local magazine or newspaper advertisement and ads to help stores drive traffic & revenue Support Local Mall based campaigning Analyze and report all available data such as MyPOS, email and mall data to measure success of campaigning, store development, lead generation

Qualifications

3 years of experience with marketing for physical stores Experience with campaign planning for multiple channels and/or locations Strong communication skills. A love for sales, driving revenue and building a business Analytical and happy to work with numbers as well as with people  Previous experience as a sales associate in a retail setting preferred  U.S. citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time. 

Salary Range: $70000- 85000.00 per year contingent upon experience

We provide great benefits including competitive salary, medical & dental insurance, 401(k) plan, paid time off, and employee discounts. 

About Us

For over 287 years, ZWILLING J.A. Henckels has offered premium products that enhance the lives of professional and home chefs worldwide. Since its start as an esteemed cutlery brand, the company has grown to include a coveted collection of cookware, flatware, glassware and kitchen gadgets. Tradition, quality, innovation, and craftsmanship are its ingredients for success.

Today, ZWILLING J.A. Henckels is an international industry leader that sells products in 100 countries with the help of ten wholly owned subsidiaries. Always looking forward, ZWILLING has recently acquired global heritage brands —Staub (France), Demeyere (Belgium), Ballarini (Italy), and MIYABI (Japan)—to give its customers access to the most exceptional cookware and cutlery.

Not eligible for sponsorship