**Company description** We're a team of makers and dreamers, turning strategic ideas into flawless retail executions. We collaborate closely with our clients to elevate the expected and embrace the new, the next, and the complex. Nothing is impossible— If you can shop it, we can do it. **Overview** As a **Retail Media Strategist** , you will play a key role in **developing and executing comprehensive retail media strategies** that drive conversions and enhance customer engagement. This position requires a **collaborative and analytical thinker** who thrives in a fast-paced environment and has a deep understanding of **retail media networks (RMNs), offsite display, and e-commerce.** You will work closely with **cross-functional teams, media partners, and clients** to develop, launch, and optimize campaigns. Additionally, you will contribute to **strategic planning, performance reporting, and process improvements** while mentoring junior colleagues and supporting the evolution of retail media best practices. **Responsibilities** + Develop and support the execution of comprehensive retail media strategies to support product launches, promotions, and other marketing initiatives across various platforms (e.g. onsite display, social media, incentives, and more) + Collaborate with cross functional teams to define campaign goals, target audiences, and timing + Partner with shopper insights to inform campaign strategies and recommendations + Develop and manage relationships with retail media networks and 3rd party vendors, negotiating and executing campaigns that meet business objectives + Provide regular reporting to clients on campaigns performance, pacing, and include optimization recommendations + Stay up-to-date on industry trends and best practices in retail media activation - growing expertise and refreshing certifications and training courses as able - educating colleauges + Act as a thought leader, providing guidance and recommendations to internal teams on retail media activation strategies **Core Competencies:** + **Retail Media Planning & Execution** – Expertise in RMNs, paid search, display, and social commerce. + **Budget Management & Optimization** – Strategic allocation and tracking of media investments for **maximum ROI.** + **Strategic Thinking & Problem Solving** – Ability to **analyze data, derive insights, and drive strategic decisions.** + **Collaboration & Relationship Management** – Strong communicator who **works effectively with clients, partners, and internal teams.** + **Campaign Performance & Optimization** – Ability to track, measure, and refine media activations for **maximum efficiency.** + **Process Management & Leadership Development** – Contribute to **workflow efficiencies, mentor peers, and support team growth.** **Qualifications** + **Bachelor’s degree** in marketing, advertising, business, or a related field. + **3-5 years of experience** in **retail media activation, media strategy, or digital advertising.** + **Strong understanding of retail media networks (RMNs)** and key **digital platforms (search, display, social, influencer).** + Hands-on experience working with **HOK (hands-on-keyboard) platforms** for campaign setup and management is preferred. + Proficiency in **campaign tracking, performance analytics, and reporting tools.** + Excellent **communication, project management, and negotiation skills.** + Ability to **think strategically and creatively** , ensuring campaign effectiveness and innovation. **Expectations:** + Leadership development + Mastering the work + Ownership of client deliverables **Additional information** The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: -Paid Family Care for parents and caregivers for 12 weeks or more -Monetary assistance and support for adoption, surrogacy and fertility -Monetary assistance and support for pet adoption -Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance -Tuition Assistance -Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more -Matching Gifts programs -Flexible working arrangements -‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) -Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Saatchi & Saatchi X is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $66,785.00 - $83,505.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be March 19, 2025.