Retail Marketing Supervisor 

As the Retail Marketing Supervisor, you will be responsible for designing and developing the retail marketing strategy and campaigns to reach consumers, enabling sales growth and brand awareness for China market.  Included in this will be to maximize the return on retail marketing investment by identifying and magnifying best practices and synergies. Be the main interface between dealers and central marketing. Provide consultancy and improve dealer overall marketing performance. Strong support with the marketing manager to manage BRP dealer network and partners. 

 YOU’LL HAVE THE OPPORTUNITY TO: 

1. Take leading role in the expansion of the BRP CHINA brand events. 

·         Working closely with the Marketing Manager to organize and execute multiple branding events in our key markets across China mainland.

·         Brief relevant teams on the internal and external communications via social media platforms, our own social campaigns and staff intranet.

·         Support in the creation and production of branding event marketing assets including stands, flyers, and content.

·         Be a leading role in the development and delivery of our expanding portfolio of engaging, impactful brand experiences.

·         Focus on delivering events properly whilst supporting on our Brand, trade and retail events etc.



2. Develop the annual retail marketing strategy and event/campaign plans for all categories.

·         Responsible for the whole BRP China product lines marketing activities, including campaign strategy, campaign management, launch event, auto show, etc.

·         Plan & execute 360 marketing activity for central, regions and dealers.

·         Work closely with Sales, PR, after sales or other functional teams to support the retail acceleration.

·         Focus on customer experience enhancement and plan the yearly events and campaigns, ensure the high quality execution and monitoring.

·         Select and manage the creative agencies to design and execute events with good quality.

·         Result follow up and analysis for enhancement.

3. Develop BRP CHINA dealer marketing plans and supervise deployment.

·         Creation of local/regional dealer marketing planning including respective budget premises and resources planning on local dealer level.

·         Supervision and steering of dealer activities, including dealers’ marketing plans, result follow up, data analysis.

·         Coordinate and guide regions and dealers about regional marketing activities.


4. BRP Dealership retail marketing Events toolkit & guideline build up and update

·         Supporting our ever-growing BRP China network with toolkit events, community events & global marketing campaigns.

·         Working with the internal related team and regional teams to engage the local community.

·         Support local markets and dealers to create experiential customer community events and give prospective customers an opportunity to try.

·         Support dealership local marketing manager with product launch events.

·         Manage the launch and roll out of BRP China brand events toolkit, driving engagement for the brand event series from China dealer network.

·         Managing the day to day running of the toolkit and fielding all event request from our Junction teams and dealer network.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

Bachelor’s degree in marketing related major;Minimum 5+ years working experience. Specialising in retail marketingPrevious experience training retailers to represent our brand,Prior experience developing and implementing retail/dealer policies.Manage and deliver retail/dealer campaigns.A great team player and relationship builder can build rapport with people at all levels. Excellent communication skills and relationship management skills.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.