Job Duties:
Provide insights & analytics for use in client pitches, ultimately increasing multimedia property revenue and supporting sales team endeavorsComplete research requests using 1st party and syndicated research resources to source and analyze data.Exercise discretion in resource and data point selection for use in projectsUtilize Excel/Tableau to analyze data and create charts as graphical representations of the dataPrepare customized reports, infographics and presentations for sales teams based on client objectives and review research slides with sales team prior to presentationTransform survey data into meaningful research insights for various stakeholders, including sales teams, internal departments, and Athletic DepartmentsStay abreast of sports sponsorship industry trends, analyzing market data to identify emerging trends and opportunities to drive future revenue initiativesUtilize third-party prospecting resources to complement sales efforts, providing valuable insights to the sales fieldLead training efforts associated with prospecting and research capabilities to enhance team proficiencyMaintain regular communication with business leaders to assess the effectiveness of sales practices and identify areas for improvementAddress day-to-day inquiries from sales and management teams regarding data and research needs, providing timely and accurate supportSkills & Qualifications:
Bachelor’s degree in sports or business-related field or 1-2 years’ experience in a research/insights and/or data analysis roleHigh competency level on computer and software skills compatible with job responsibilities, including demonstrated proficiency in Microsoft PowerPoint and ExcelKnowledge of Microsoft CRM, Tableau, YouGov, and Nielsen is a plusProficient in utilizing research and insights resources, with a deep understanding of sports sponsorship inventory and activation strategies.Ability to effectively communicate complex data and insights through compelling narratives and visualizations, coupled with verbal presentation skillsAnalytical mindset and strong critical thinking capabilitiesCollaborative mindset with a strong focus on customer service and teamworkExceptional time management and organizational abilities to manage multiple projects and deadlines effectivelyDetail-oriented approach with a commitment to maintaining accuracy and quality in all deliverablesProfessional conduct within and outside office while conducting agency businessLearfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.