At Apple, we believe in the power of technology to enrich people's lives. Everything we build is designed to empower people, including our advertising platform. We deliver ads in a way that benefits both customers and advertisers — helping people discover content, supporting creators, and protecting and respecting everyone’s privacy. Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. We help developers and marketers of all sizes drive app discovery across the App Store. Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists. Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences. Everything we do is with the unwavering commitment to privacy you expect from Apple. Because when advertising is done right, it benefits everyone. Launched in 2016, Search Ads is an easy, efficient and fast-growing platform for app discovery. With over 65% of all app downloads resulting directly from a search in the App Store, Search Ads is quickly becoming the app promotion platform of choice for iOS developers.