Understands organizational objectives and makes decisions that align with the Company priorities and values
Creates personal sales and clienteling strategies in partnership with the management team
Meets customer needs through solution-oriented and forward thinking
Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and trends in the marketplace
Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
Creates positive impressions with customer by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach’s guide to style
Demonstrates Coach’s Selling and Service expectations at all times
Influences customers’ purchase decisions by balancing patience and assertiveness
Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals
Flexes personal selling techniques to contribute to overall store financial results
Demonstrates persuasive (not aggressive), confident, friendly and genuine service skills and selling behaviors
Discusses product features and builds the sale by suggesting appropriate add on items to fit the customers’ specific needs
Works with multiple customers simultaneously and breaks away as appropriate
Follows up with customers consistently and genuinely to influence/close the sale
Develops product knowledge skills and remains aware of current collections
Demonstrates knowledge of competition and can apply that knowledge to building sales and customer relationships
Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
Sensitive to customers’ needs and tailors approach by reading cues
Builds lasting and loyal relationships with customers
Ensures all daily tasks are completed without negatively impacting service or Coach standards
Workplace and Environment
Creates enthusiasm and positivity for a shared vision and mission
Fosters and environment of teamwork, trust and collaboration with peers, customers and supervisors
Demonstrates confidence when working with customers
Takes initiative; has a high-level of ownership and accountability for individual results
Welcomes feedback and adapts behaviors as appropriate
Represents Coach as a brand ambassador at all times
Is adaptable and flexible to change
Maintains a calm and professional demeanor at all times
Creates short and long-term strategies to achieve personal metrics and performance goals
Utilizes Company tools to keep self-informed
Handles and offers solutions to customer issues appropriately and involves a manager when necessary
Promotes and endorses a team selling environment
Operations
Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner
Adheres to all retail policies and procedures including POS, Operations and Loss Prevention procedures
Leverages Coach’s tools and technology to support relationship building and clienteling efforts; including to drive sales and achieve individual goals
Replenishes inventory on sales floor as needed
Processes shipments as needed
Additional Requirements
Experience: 1- 3 year of previous selling experience in a luxury retail service environment preferred. Possesses current knowledge of fashion trends and competition in the marketplace.
Education: High school diploma or equivalent; college degree preferred.
Technical: Knowledge of cash registers systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS and Internet)
Physical: Ability to communicate effectively with customers and team. Mobility to maneuver the sales floor and stock room to provide and support customer service. Reach above/bend to obtain product for customers from store fixtures/shelves at various heights and climb ladders/stairs/step-stools to perform visual merchandising and housekeeping duties. Ability to frequently lift and carry up to five pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfers.
Schedule: Ability to work a flexible schedule to meet the needs of the business, including nights, weekends, busy seasons, and high retail traffic and sales days(including but not limited to: the day after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.).
Note: This document serves only as a sample of the job duties and responsibilities and does not include an exhaustive list of all performance requirements.
Coach is an equal opportunity and affirmative action employer.