Selling and Service

 Understands organizational objectives and makes decisions that align with the Company priorities and values

 Creates personal sales and clienteling strategies in partnership with the management team

 Meets customer needs through solution-oriented and forward thinking

 Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and trends in the marketplace

 Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics

 Creates positive impressions with customer by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach’s guide to style

 Demonstrates Coach’s Selling and Service expectations at all times

 Influences customers’ purchase decisions by balancing patience and assertiveness

 Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals

 Flexes personal selling techniques to contribute to overall store financial results

 Demonstrates persuasive (not aggressive), confident, friendly and genuine service skills and selling behaviors

 Discusses product features and builds the sale by suggesting appropriate add on items to fit the customers’ specific needs

 Works with multiple customers simultaneously and breaks away as appropriate

 Follows up with customers consistently and genuinely to influence/close the sale

 Develops product knowledge skills and remains aware of current collections

 Demonstrates knowledge of competition and can apply that knowledge to building sales and customer relationships

 Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers

 Sensitive to customers’ needs and tailors approach by reading cues

 Builds lasting and loyal relationships with customers

 Ensures all daily tasks are completed without negatively impacting service or Coach standards

Workplace and Environment

 Creates enthusiasm and positivity for a shared vision and mission

 Fosters and environment of teamwork, trust and collaboration with peers, customers and supervisors

 Demonstrates confidence when working with customers

 Takes initiative; has a high-level of ownership and accountability for individual results

 Welcomes feedback and adapts behaviors as appropriate

 Represents Coach as a brand ambassador at all times

 Is adaptable and flexible to change

 Maintains a calm and professional demeanor at all times

 Creates short and long-term strategies to achieve personal metrics and performance goals

 Utilizes Company tools to keep self-informed

 Handles and offers solutions to customer issues appropriately and involves a manager when necessary

 Promotes and endorses a team selling environment