An employer is looking for a Sales Data Analyst in the Seattle, WA area. This team is responsible for sales data governance of all data within salesforce, including externally acquired and gathered data. This resource would be tasked with building out a holistic understanding of the current Sales Lead position, identifying gaps, and building mechanisms to resolve the gaps. Tasks related to this role include the following:
Document the current lead status. For each worldwide Sales Company:
o How many contacts do we currently have assigned to them within SFDC, and what is the health of them (i.e. old/bounced emails/opted out).
o How many Companies they matched to an existing contact data source?
o For Companies matched to an existing contact data source, how many contacts are available, and do they meet Sales criteria
Analysis and documentation of key findings, gaps, and areas of opportunity. i.e. the need for improved matching, new data sources, adjustment of contact criteria.
Work towards resolving the gaps/opportunities identified, laying out a backlog for all items that cannot be completed within timeframe
Identify requirements for lead management within SalesForce. How are they viewed by users, can they be organized for better search/filtering, how long are leads retained for, and when are they archived etc.

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