Sales Force Automation Manager
Abbott Laboratories
ROLE:
Enable and drive sales force effectiveness and efficiency through providing best-in class Sales force automation (SFA) and real-time data analytics solutions, including:
Leverage SFA solutions to automate business operations to drive productivity and effectiveness through enhancing existing systems or building and deploying new innovative SFA solutionsAct as SFA data and SFA business process custodianMaintain, update and manage master and transaction data in SFA systemsDesign and set up help-desk solutions to supporting sales force and other stakeholders and ensure system and data security to enable their most effective use of SFA solutionsContinue SFA system enhancements and modifications to meet current and future business requirements via SFA projectsLeverage SFA systems to provide real-time reports in SFA systems as necessaryManage SFA operation and enhancement budgetManage and develop SFA teamACCOUNTABILITIES:
1. Enhancement of Existing SFA Systems and Deployment of New SFA Solutions
Collect and analyze stakeholder feedback and latest industry trends and best practices to develop insights and identify business needs in terms of issues and opportunitiesCollaborate with stakeholders (sales force, marketing, SFE, SFA, MIS, IT, vendors etc.) to propose innovative solutions to enhance SFE business processes and propose innovative SFA solutions to meet current and future business requirements Drive execution of SFA initiatives and solutions via specific SFA projects as aligned with stakeholders, including business mapping, working with outsourced vendors for system customization and development, internal tests, UAT, pilot and rolling outContinue research and developments to stay abreast of technological innovations and trends to ensure SFA system readiness for future requirements2. SFA Data and Process Administration and Management
Develop and enforce necessary SFA master data and transaction data management processes and procedures to ensure data integrity, accuracy and up to dateDesign, roll out and enforce necessary SFA operation processes and procedures to ensure effective and efficient use of SFA systems and operation hygiene3. Customer and Sales Force/CMM Master Data Governance
Act as a custodian for all master data and transaction databases in SFA systems to ensure data integrity, accuracy and up-to-date stateCollaborate with SFE, MIS, IT, sales force and other stakeholders to ensure their compliance of all data management processes during daily executionIdentify business needs from stakeholders in order to customize SFA databases to meet changing business requirements4. Operation, Help-Desk Support, Enablement and System Security/Data Privacy
Develop in-depth understanding of user business requirements in order to design and build a proper help desk operation model to provide effective support to all users on a timely basisProvide training and guidance to sales force and other stakeholders to enable them to use SFA systems effectively as well as to fully maximize SFA functionalities.Collaborate with IT to ensure system security and data privacy are applied through robust authentication and authorization processes supported by proper system configurations5. Leverage SFA Systems to Provide Real-Time Reports
Design and develop reports (dashboards, scorecards, trackers) in coordination with SFE by leveraging SFA systems to provide real-time visibility (on tablets) of field executionCoordinate with BI, MIS, SFE and IT to develop integrated BI dashboards in Power BI by leveraging data from SFA systems6. Manage SFA Budget
Prepare and propose annual SFA budget for operation and enhancementsTrack SFA budget spending to ensure budget forecast accuracy7. SFA Team Management and Development
Manage daily operation of SFA teamDefine SFA roles and responsibilities and structureBuild and develop professional SFA team as well as retain and attract talentsManage SFA team performance by setting SMART goals, coaching, feedback, motivating and inspiring team membersREQUIREMENTS
University degreeAt least 7-year relevant experience in managerial/supervisory role in nutrition/pharma/FMCG/consulting industry5-year experience in SFA system management (pharma/nutrition/FMCG /consulting)In-depth knowledge of SFA systemsBusiness process mapping and blueprints, system tests, UAT, roll-outAbility to manage outsourced software vendors to customize SFA systemsLogical thinkingPlanning, organizing and alignment and change management Presentation, communication and facilitation skillsAnalytical, problem solving & decision-making skills Project managementStakeholder management and influencing skills
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