Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.
Job summary
As Sales Manager, Media, you will be responsible for leading and closing advertising deals in video & display across media platforms specialising in CTV, OTT, Mobile & Cross Device with brands, media agencies and Adtech partners. A highly organized, proactive, experienced digital marketing sales professional with excellent written and verbal communication skills with a proven track record of success.
Reporting into a senior member of the team, you will be accountable for an annual revenue target, regular pipeline reporting and achievement of strategic objectives as defined by the Director of Media. You will further contribute to process improvement and development of Rakuten Advertising’s media offering to improve team capabilities and efficiency.
Roles & responsibility
Strategy & Planning
Understand strategic plans for team in order to advise and influence
Develop prospecting strategies for key stakeholders to acquire new business opportunities
Develop sales pipeline and target list for prospecting
Confidently prospect clients using range of methods (phone, email, linkedin, networking events)
Conduct research projects to identify new revenue stream growth in media landscape
Develop and oversee process improvement initiatives
Provide solutions for bottle necks in the sales processes
Client relationships
Target focus on core media agency patch, related brands plus relevant Adtech partners to close high revenue deals
Build meaningful relationships with prospective and current clients and key decision makers within each organisation
Understand client needs to create live and proactive proposals based on client objectives
Create upsell and/or cross sell opportunities with existing clients
Financial
Responsible for overseeing reporting to ensure team and individual targets are being achieved
Responsible for achieving individual quarterly and annual sales targets plus contributing to team targets
Understand how own sales targets contribute to collective annual revenue goal
Key requirements
Technical / functional expertise
3+ year of experience with leading and closing TV/VOD or digital sales to advertisers, agencies, and / or trading
Established network of contacts in key programmatic digital & AV buying roles within major advertising agencies.
Detailed knowledge of programmatic ad buying platforms and trading desk integrations relevant to major agency buyers.
Detailed knowledge of OTT/CTV, Video, Digital and Programmatic landscape
Proven knowledge of CRM systems and Microsoft product suite
Proven ability to build and maintain a sales prospect pipeline
Proven experience of selling software and advertising solutions to senior stakeholders
Personal effectiveness
Proven ability to problem-solve in complex situations
Can work in fast-moving environment to achieve clarity and solutions
Organised and proactive approach to leading and closing sales deals
Communication skills
Excellent oral and written communication skills
Outstanding negotiation and presentation skills
Ability to understand objectives and effectively communicate these to the team
Comfortable public speaking and able to contribute to industry debates and roundtable discussions
Results focus
Demonstrate success in setting, meeting and exceeding quantitative goals
High demonstration of winning mentality
Teamwork
Collaborative, inclusive and integration skills with team and wider business
Confidently motivate and manage team and internal stakeholders
Understanding of the business
Strong commercial awareness, thorough understanding of Rakuten Advertising product
#RM-14
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team