Summary:

The Sales Manager is primarily responsible for managing and driving sales and margin in alignment with the financial plan of the retail store by managing and directing the sales team. 

The Sales Manager must also assist the Store Manager in building and supporting a high performing sales culture, maintaining a strategic view of store talent needs,recruiting and developing sales staff, model Ashley’s Core and Growth Values to create a strong brand perception so the store becomes the destination of choice for home furnishing needs. 

The Sales Manager is a role model for building and maintaining guest relationships that are the foundation of the Company’s retail sales success. This position will work to supervise, train, and develop retail sales associates in the implementation of the Company’s sales approach, perform store operations functions such as managing and directing the opening and closing of the store, and maintain compliance with the Company’s policies and operating procedures to ensure the delivery of an exceptional in-store experience for every guest that results in increased store sales, profitability and guest loyalty. The Sales Manager may be expected to provide full leadership over the store at any point in the absence of the Store Manager. 

Responsibilities:

Leadership and Team Manager: 

Recruit, onboard, train, supervise, and develop a team of sales associates, Cultivate a positive and collaborative work environment that fosters high performance and low turnover. Conduct performance reviews and provide ongoing coaching and development opportunities. Strategic Engagement – e.g. Huddles that align every decision in the store with the company Strategy. 

Sales and Revenue Growth: 

Lead and direct the daily activities of store sales associates to meet Sales and Profit Goals. Develop selling system/ standards aligned to company strategy – Create and model a high performing sales culture. Understand and facilitate promotional offers/ events and prepare the store team to maximize the results of every event. Conduct daily sales role playing and product education for all sales associates – is an expert in both selling and the product being sold. Focus on development of critical strategic categories and offers - specifically bedding, product protection and financing. Sell consistently to every guest and align selling strategy with company standards (e.g. We are not a discount seller) 

Store Operations and Inventory Management: 

Use of analytics/ insights to build sales associates selling development plans. Provide relevant insights on offers, assortment and selling process/ standards, etc. to ensure success is expanded. Visual presentation(e.g. knowing what “good” looks like and partnering with the visual team to optimize) and consistent maintenance of the store. Ensure standards are being followed by every associate in every part of the store – including every associate delivering the standard greet. Assortment optimization(e.g. velocity walks/ optimizing the floor to win in the local market) Highly visible and present on the floor and engaged with guests and sales associates in order to lead and win business the right way. Develop P&L to support lever pulling/ strategic/ operational decisions. Develop other store operational areas (e.g. inventory management, warehouse ops, other ops) 

Customer Service Excellence: 

Foster a customer-centric culture throughout the store. Empower team to resolve customer issues efficiently and with empathy. Track and analyze customer feedback to identify areas for improvement. Act as a role model of Ashley’s Core & Growth Values. Lead customer engagement/ full customer lifecycle management. 
Demonstrate the Company’s Core and Growth Values in the performance of all job functions.