POSITION: Sales & Sponsorship Manager

DEPARTMENT: Sales and Marketing

REPORTS TO: General Manager

FLSA STATUS: Salaried Exempt

Summary

As the world’s leading venue management company and producer of live event experiences, ASM Global is the preeminent management and content partner with over 350 venues worldwide. Operating and investing in the world’s most important stadiums, arenas, convention centers, and theaters requires unmatched dedication and the most profound expertise. Our focus is YOU! Through investments in growth, resources, and technology we strive to enhance the experience of our internal Team Members and to continue creating amazing live experiences for the guests that we serve.

Primary responsibility is booking small to large, revenue producing events at the Henrico Sports & Events Center including, but not limited to, the following event types: sporting, private, corporate, association, non-ticketed, open to public and community-related events. Responsible for working in conjunction with other members of the staff to market the venues and initiate specific event-related promotions to increase revenue.

Essential Duties and Responsibilities

Include the following. Other duties may be assigned.

Oversee accomplishing sales and marketing goals.Develop sponsorship packages tailored to events, products, or services.Research and identify potential sponsors aligned with the brand or organization.Maintain relationships with sponsors, ensuring their needs are met and expectations exceeded.Collaborate with marketing and event teams to execute sponsor activation strategies.Provide detailed reports to sponsors showcasing ROI and engagement metrics.Use Sales and Marketing principles to promote the facility.Send client pre-event information and follow-up information that affects booking.Quote rates and assists with formal license agreements. Prepares contracts.Handle pre-event correspondence and meetings until account is be turned over to an Event Coordinator.Assist General Manager and Business Service Manager in developing Marketing Plan to include goals and advertising.Carry out specific marketing plan relating to events using support of advertising, as requested by the General.

Supervisory Responsibilities     

This position has limited supervisory responsibilities for employees or interns in the Sales and Marketing Department.  Sales Manager carries out supervisory responsibilities in accordance with ASM’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sales Incentive Plan

Will be eligible for the ASM Global Commercial Partnerships Sales Incentive Plan

Education and/or Experience           

Bachelor’s degree from four-year College or University in Marketing, Journalism, Public Relations, or related field preferred.Minimum 2 years sales related experience required.Facility/industry experience preferred.

Skills and Abilities      

Excellent communication, organizational and interpersonal skills required.Ability to effectively supervise staff.Ability to prioritize multiple projects.High aptitude for figures and advanced writing skills.Professional presentation, appearance and work ethic.

Computer Skills

To perform this job successfully, an individual must have working knowledge of spreadsheet software and work processing software and be proficient in Microsoft Word, Excel and Power Point

Other Qualifications 

Ability to work under limited supervision and to interact with all levels of staff including management.Ability to work long and irregular hours that may vary due to functions and may include days, evenings, weekends and holidays. Some travel as needed.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events.

Note

The essential responsibilities of this position are described under the headings above.  They may be subject to change at any time due to reasonable accommodation or other reasons.  Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

ASM is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.