Wilmington, DE, USA
35 days ago
SalesForce Marketing Cloud Builder-Senior Associate

We are seeking a highly skilled and motivated Salesforce Marketing Cloud Builder with expertise in orchestrating omni-channel customer journeys to join our dynamic team. 

As a Marketing Cloud Builder/Senior Associate on the channel execution team, you will play a crucial role in leveraging salesforce marketing Cloud to create engaging and personalized omni-channel marketing experience for our customers. 

 Job Responsibilities

Design and execute marketing campaigns within salesforce marketing cloud, to ensure a unified and seamless customer experience. Develop and optimize customer journeys using Journey Builder, ensuring personalized and seamless experience for our customers.  Design and code responsive HTML email templates for effective communication with the customers  Collaborate with Marketing teams and other stakeholders to ensure timely execution of marketing communication across channels.  Setup marketing automation processes to streamline repetitive tasks and improve overall efficiency.  Actively participate in the hands-on process of building, testing, and deploying omni-channel marketing communication ensuring smooth and effective channel execution  Develop comprehensive technical/functional documentation and establish best practices documentation and user guides. 

Required qualifications, skills and capabilities: 

Bachelor's degree in a relevant field (e.g., Information System, Information Technology, Computer Science) Proven experience working with Salesforce Marketing Cloud and CDP platforms. Expertise in utilizing Journey builder to create seamless and engaging customer experience.  Strong experience in designing and coding responsive HTML email templates for optima display across devices.   Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys  Experience working in an Agile environment and with Agile project methodologies.
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