DescriptionThis employer will not sponsor applicants for the following work visas: F-1 student, H-1B worker, O-1 worker, TN worker, E-3 worker. Applicants must be currently authorized to work in the United States on a full-time basis.

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Job DescriptionThe Huntington Salesforce Center of Excellence (COE) is seeking a Salesforce Marketing Cloud (SFMC) Product Manager to oversee our large-scale SFMC implementation, which delivers over 800 million emails annually and is expanding SMS capabilities. This is a high-impact role where email and SMS communications are mission-critical for customer engagement, requiring strong oversight of priority messaging, compliance, tracking, and platform scalability. This role will drive platform strategy, governance, and best practices, ensuring high-priority messages are delivered reliably and at scale. The ideal candidate will bridge marketing, business, and technology teams, optimizing Journey Builder, Automation Studio, and data security while ensuring compliance with CAN-SPAM, GDPR, and TCPA. They will also focus on AI-driven personalization, deliverability strategies, and platform governance to maximize customer engagement.

Key ResponsibilitiesPlatform Management & Strategyo Own and drive Huntington’s Salesforce Marketing Cloud product roadmap, ensuring alignment with business and marketing goals as well as Salesforce’s platform releases.o Define and implement governance policies, including contact management, archiving, Shield policies, and regulatory compliance.o Establish and refine processes for high-priority message handling, ensuring critical communications are properly tracked and delivered.o Review high-volume email and SMS campaigns, ensuring reliability, governance, and compliance with best practices.· Stakeholder & Business Engagemento Act as the primary liaison between marketing, business teams, and technical teams to ensure seamless integration and execution of marketing automation strategieso Collaborate with stakeholders to identify business requirements and translate them into technical solutions within SFMC.o Provide strategic recommendations on platform enhancements, automation opportunities, and data-driven marketing improvements.· Technical Expertise & Best Practiceso Lead and drive best practices for platform scalability, deliverability, and compliance.o Ensure optimal use of Journey Builder, Automation Studio, Email Studio, Mobile Studio (SMS), and Einstein AI capabilities.o Oversee data management strategies, including segmentation, personalization, and performance optimization.o Partner with IT and security teams to manage system integrations, API connections, and data governance policies.· Operational Excellence & Governanceo Establish governance frameworks for email/SMS volumes, segmentation, and priority messaging treatment.o Develop tracking mechanisms for deliverability, engagement analytics, and performance monitoring.o Ensure compliance with CAN-SPAM, GDPR, CCPA, TCPA, and other relevant regulations.o Define and implement processes for archiving, Shield data protection, and contact lifecycle management.

Basic Qualifications5+ years of experience with Salesforce Marketing Cloud, including administration, journey building, and campaign execution.Hands-on experience with Journey Builder, Automation Studio, Email Studio, Mobile Studio (SMS), and AMPscript/SQL scripting.Understanding of Salesforce CRM, API integrations, and data architecture.

Preferred Qualifications· Salesforce Marketing Cloud Consultant or Email Specialist certification.· Experience implementing Marketing Cloud Intelligence (Datorama), Einstein AI, and/or Interaction Studio.· Strong knowledge of email deliverability best practices, compliance regulations, and governance frameworks.· Background in marketing automation, customer segmentation, and lifecycle marketing.· Experience in high-volume email and SMS marketing, preferably at enterprise scale.Ability to work with business stakeholders and technical teams to drive platform improvements and adoption· Excellent communication and stakeholder management skills with the ability to present technical concepts to non-technical audiences.· Experience with email archiving and governance processes within Salesforce ecosystems.· Familiarity with data privacy laws and best practices for managing customer contact

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range:

Total Base Pay Range 93,000.00 - 189,000.00 USD Annual

The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). 

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position