Kforce has a client that is seeking a Salesforce Marketing Lead in Saint Louis, MO. Key Responsibilities: * Salesforce Marketing Lead will serve as the primary point of contact for Salesforce Marketing Cloud initiatives, coordinating across multiple teams within a matrixed organization * Foster collaboration among marketing, IT, and business units to align on campaign objectives, technical requirements, and implementation strategies * Leverage Marketing Cloud's OOTB capabilities to deliver scalable, efficient, and innovative solutions * Guide integrations between Salesforce Marketing Cloud and other enterprise systems, ensuring seamless data flow and system interoperability * Manage user accounts, permissions, and roles, ensuring data integrity and security * Design and implement successful marketing campaigns, including email marketing, social media advertising, and mobile messaging * As a Salesforce Marketing Lead, you will oversee data imports and exports, perform data cleansing and deduplication, and ensure data quality * Analyze campaign performance, track key metrics, and generate reports to provide insights into marketing efforts * Provide training and support to users, ensuring they can effectively utilize the platform * Collaborate with various teams to ensure seamless integration of data and alignment with business objectives * Lead initiatives to set up new companies, including market research, strategy development, and execution