Bellevue, WA, 98005, USA
14 hours ago
SAP - Corporate Marketing: Integrated Marketing Program Lead, SAP Business Suite
**We help the world run better** At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. **TEAM OVERVIEW** The role of the Corporate Marketing team is to create a best-in-class, digital-first organization for SAP to increase the effectiveness, scale, and agility of SAP’s digital ecosystem. As the central conductors, the role of the Integrated Marketing team within SAP’s Corporate Marketing team will deliver across the entire customer journey connecting awareness, demand, adoption, and moments to unify program and campaign functions to drive connected marketing plans. Our end-to-end marketing programs bridge customer need to SAP cloud revenue aligned to growth priorities and objectives, and extend impact through Field, Partner, and Sales activation. This Program Lead role for the SAP Business Suite will work in close partnership with teams and leaders in Product Marketing and Corporate Marketing to drive net new growth across SAP’s portfolio of offerings. Join the team to shape the market narrative for SAP and our capabilities and differentiators across AI, data, and applications. **THE ROLE** Integrated Marketing Team: SAP Business Suite Program Lead This senior marketing strategy role plans and runs global marketing programs to deliver business results. **RESPONSIBILITIES** + Translates high-level marketing goals into actionable plans and orchestrates across multiple teams to drive omni-channel execution. + Architects the program strategy and customer journey for buyer-driven demand efforts aligned to the marketing plan and growth priorities to drive connected sales and marketing outcomes. + Primary program-level contact with the Product Marketing teams to align on the strategy, identify planning dependencies, and manage success of the program. + Orchestrates the go-to-market efforts with a broader virtual team to ensure channel teams, content teams, and functional experts can build aligned plans to achieve demand objectives. + Supports the Integrated Marketing Lead on business reviews to report on performance and impact against marketing metrics and required optimizations to achieve business targets. **OUTPUTS** + Program strategy, plans and artifacts + Channel & execution strategies + Investment proposals + Program performance and insights **SUCCESS METRICS** + Bueinss performance and funnel performance metrics + Program milestones + Resource optimization effectiveness + Customer journey optimization + Stakeholder alignment scores **EXPERIENCE & KEY SKILLS** + Minimum 8-10 years of B2B or B2C digital, high-tech marketing experience + Bachelor’s degree or equivalent required + Excellent with marketing strategy andplanning for marketing programs + Experience successfully orchestrating and collaborating with cross-functional teams + Strong written & verbal communication skills + Ability to think and work strategically and thrive in a fast-paced environment + Comfortable preparing for and presenting to executives + Experience in collaborating with functional experts and agencies on the development of digital experiences and content + Must have working familiarity with multiple digital channels and their applicability within a demand generation plan **Bring out your best** SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. **We win with inclusion** SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world. SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com . For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. **EOE AA M/F/Vet/Disability** Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. **Compensation Range Transparency** : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 166500 - 282800(USD) USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link: SAP North America Benefits (https://www.sapnorthamericabenefits.com/en/public/welcome) . Requisition ID: 418963 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid ​
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