Scaled Marketing Enablement Manager
Meta
**Summary:**
The Global Marketing Delivery team is seeking an experienced professional to support the Business Marketing Group (BMG). We are looking for someone who thrives in a fast-paced environment, is skilled at leading complex cross-functional initiatives with diverse stakeholders, and is a sharp strategic thinker. This person should be comfortable coordinating work across broad teams and recognizing diverse perspectives.The Global Marketing Delivery team manages hundreds of simultaneous marketing campaigns across scaled marketing channels (email, web, in-product, ads, webinars, etc.). The Scaled Marketing Enablement Manager is focused on driving visibility across teams on what is planned and in market, providing guidance on how teams can best utilize scaled channels to meet their outcomes, improving process efficiencies to decrease time to market, and developing frameworks to enable decision making on capacity utilization and required tradeoffs and optimization. The Scaled Marketing Enablement Manager partners closely with cross-functional leaders to ensure that strategies and priorities are understood and represented in marketing campaign delivery. They develop and maintain processes that allow campaigns to run more efficiently across teams and stakeholders, proactively identifying optimizations and partnering across the organization to implement them. This role is integral to efficiently delivering against our marketing plan.
**Required Skills:**
Scaled Marketing Enablement Manager Responsibilities:
1. Design and manage executive reporting on priority initiative status and delivery, including capacity management and tradeoff recommendations
2. Proactively partner with teams to understand business outcomes, measurement approach, and audience segmentation to improve the effectiveness of campaigns and web experiences that are executed in market
3. Outline tradeoffs to drive alignment across teams with overlapping scope and/or target audiences to develop coordinated go-to-market plans
4. Design and launch a model to account for dynamic channel capacity needs
5. Collect and synthesize insights from partners including Data Science, Finance, and Channels to frame optimization and leader tradeoff conversations
6. Proactively communicate up-down-across BMG + partners to ensure alignment and activate necessary advocacy
7. Remove roadblocks and escalate risks to ensure effective campaign delivery
8. Develop recommendations to improve campaign delivery efficiency by synthesizing multiple viewpoints and performance data.
9. Collaborate with cross-functional teams on projects, including best practice sharing, goaling, and measurement in order to maximize XFN alignment
10. Identify opportunities to improve marketing processes and channel delivery, working with cross-functional partners within and beyond the immediate team
**Minimum Qualifications:**
Minimum Qualifications:
11. Bachelor's degree
12. 7+ years of experience in scaled digital marketing and/or growth marketing or marketing operations
13. Experience leading complex, cross-functional initiatives that show a clear through line of mapping business outcomes to effective and efficient scaled channel executions
14. Demonstrated ability to convey complex concepts with brevity and clarity
15. Experience working in a fast-paced environment and embracing flex between hands-on execution and big-picture thought
16. Expertise using campaign and process data to uncover insights and optimization opportunities
17. Demonstrated experience developing KPIs, implementing measurement, and interpreting data points
18. Experience with business (B2B) marketing
**Public Compensation:**
$122,000/year to $176,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
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