Position Purpose:
With more than 2,200 stores across North America and a Top 5 U.S. e-commerce business, The Home Depot is the driving force of interconnected retail. We are focused on creating the best customer experiences possible, and we need great people to make that happen. The Sr. Analyst, Ad Operations will support our internal advertising business. This position will develop quantitative models and conduct analysis to understand marketing strategies and objectives. This position will own reporting and analytics to internal teams and external suppliers. This position will drive product efficiency to improve customer experience, identify new growth initiatives and drive sales that will help shape the future of this business. This is a unique opportunity to join a small, high-visibility team that is reshaping digital advertising in the world's largest home improvement retailer.
Key Responsibilities:
15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs10% Partnership - Partner with site testing team to define and determine most effective customer experience30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns
Direct Manager/Direct Reports:
This position reports to the Manager, Manager Orange Apron MediaThis position has 0 direct reports.
Travel Requirements:
Typically requires overnight travel less than 10% of the time.
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
Must be eighteen years of age or older.Must be legally permitted to work in the United States.
Preferred Qualifications:
Experience activating, managing, and overseeing performance of paid media campaigns (Meta, Pinterest, Google, etc.) – 3+ years desiredExperience creating media plans and paid media strategy for brands and clientsExperience using data for performance storytelling; ability to translate performance into actionable insights and recommendationsValues & behaviors:Exceptional client service to internal and external stakeholdersStrong written & verbal communications skills; comfortable presenting to clients/suppliers in monthly and quarterly business reviewsAttention to detail; oversees activation detail and campaign QA with the level of accuracy requiredDevelopment driven; motivated to take on new challenges such as testing new initiatives and achieving certifications in our top platforms (Meta & Pinterest – recruiter note: at no cost to associate)Team player; willingness to help others out, foster and drive strong relationships with internal cross-functional peers as a primary liaison between teams
Minimum Education:
The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
Preferred Education:
No additional education
Minimum Years of Work Experience:
3
Preferred Years of Work Experience:
No additional years of experience
Minimum Leadership Experience:
None
Preferred Leadership Experience:
None
Certifications:
None
Competencies:
Action OrientedCollaboratesDrives EngagementCommunicates EffectivelyCustomer FocusDrives Results